Ani
Has been updated: May 29, 2024 10:24 IST
Business Wire India
New Delhi [India]May 29th: Xuno, the pioneering AI-driven platform, announces its official release to redefine how publishers and advertisers engage with e-commerce. By leveraging advanced artificial intelligence, Xuno delivers highly personalized product recommendations and optimizes high-profile moments in the digital marketplace, creating significant value for both publishers and advertisers.
A recent study revealed that e-commerce companies are losing 28% of profits per transaction by failing to capitalize on peak attention moments in the buying process. Competition is fierce, and brands are constantly looking for ways to squeeze every last bit of revenue out of customer interactions.
Xuno's innovative technology enables publishers to effectively monetize their content and capture valuable user attention. By utilizing AI algorithms, publishers can deliver personalized experiences that increase engagement and drive profits. This not only improves user satisfaction but also increases revenue opportunities for publishers. “Xuno is designed to bridge the gap between user engagement and e-commerce success,” said Amitt Sharma, CEO of Xuno. “Our platform delivers unparalleled insights and performance that benefits both publishers and advertisers.”
Highlighting the product's technological prowess, Arjit Sachdeva, CTO at Xuno, said, “Powered by advanced ML, Xuno enables e-commerce platforms to deliver targeted upsells, strategic offers and satisfying post-purchase experiences at the junctures of customer attention, increasing the likelihood of conversion.”
For advertisers, XUNO offers precise targeting capabilities that increase the effectiveness of their campaigns. The platform's AI-driven insights enable advertisers to reach their desired audiences more precisely, resulting in more effective and efficient advertising strategies. “In today's rapidly changing digital environment, it is essential for businesses to leverage AI to stay competitive. Xuno's solutions are customized to the evolving needs of the market, enabling clients to achieve their goals with precision and efficiency,” Sachdeva further emphasised.
Now officially launched, Xuno will be an essential tool for publishers and advertisers looking to enhance their e-commerce strategies and drive growth. By providing advanced AI solutions, Xuno helps businesses maximize the value of e-commerce transactions, improve customer engagement, and achieve sustainable growth.
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