Their names are Anthony Sirius, Manoa Labranche, Lorenzo Diaz, Hugo Mathias and Antoine Blanco. With a heavy display of cigars, watches, luxury cars and Dubai hotels, these young entrepreneurs are promoting a burgeoning “business”: “managing” the accounts of female content creators on the American platform OnlyFans and its French equivalent MYM. This activity is benefiting from the burgeoning popularity of these two erotic women. Since the Covid-19 pandemic, the name OnlyFans Management (OFM) has been given on the social media platform.
OFM, with its aggressive marketing, targets mostly young men in their 20s. Promoters boldly flaunt their financial success on their social media accounts after “starting from scratch.” They promise “financial independence,” which equates to rapid wealth accumulation from the comfort of a screen in the comfort of your bedroom or living room.
As the middleman, the manager is responsible for generating traffic and managing customer relationships for the “models,” whose activity is posting erotic and pornographic content. In theory, OFM fills a real need. Given their success on these platforms, creators, the majority of whom are women, admit that they sometimes struggle to manage all aspects of their work at the same time.
5,000 euros per month for 90 days
They say OFM is a particularly lucrative business because models pay 30% to 60% of their earnings back to the platform in exchange for the services of a “manager.” Le MondeIn response to the request of the , Branco boasts that at the time of publication he has become a millionaire at just 23 years old. Meanwhile, Branco promises “5,000 euros per month for 90 days” thanks to OFM.
To generate maximum traffic and attract customers, any trick is allowed: “You can create fake accounts or bots on X or Tinder that run 24 hours a day and redirect them to the model's OnlyFans account,” said 21-year-old LaBranche. Le MondeHe heads several companies, including Fortumedia, one of the pioneers of the business in France. Most managers employ “chatters,” subcontractors responsible for speaking to clients on the models' behalf, a role that is often outsourced to countries with lower labor costs, such as Madagascar.
Popular entrepreneurs who show off their lavish lifestyles are eager to reveal the secrets of their wealth to their followers. “I'm going to make 10 million euros a year with or without you. It's up to you to take the train or stay on the platform,” LaBlanche told a Telegram group with more than 6,000 members. According to Dias, who has 125,000 followers on Instagram, there is one key to success: “First and foremost, get the right guidance from a good coach.”
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