Yahoo has acquired Artifact, an AI-driven personalized news platform founded by Instagram co-founders Kevin Systrom and Mike Krieger.
Financial terms of the acquisition were not disclosed, but Yahoo sees it as a significant investment in AI for content curation and dissemination. Yahoo CEO Jim Lanzone said the acquisition will accelerate Yahoo's AI content efforts and overall growth.
Artifact is expected to enhance Yahoo's content services, reflecting Yahoo's deep commitment to AI. The Artifact platform quickly gained popularity for its personalized news experience. The acquisition brings Systrom, Krieger, and their team into Yahoo and promises potential advances in online news and media interaction.
Kevin Systrom and Mike Krieger's take on the AI news aggregation market with Artifact has garnered a lot of attention, and the platform has rapidly grown in popularity among users looking for a more personalized news experience. Artifact's success with Instagram, which was acquired by Facebook (now Meta) in 2012 for $1 billion, raised high hopes for Artifact's potential influence under the Yahoo umbrella.
Yahoo also owns news brands TechCrunch, Engadget, and Yahoo Finance.
