As NFTs boomed in 2021 and Meta went all in on the Metaverse, many legacy companies started working on Web3-adjacent or Metaverse projects. As interest in NFTs and the Metaverse stagnated, many of these brands quietly shut down their Web3 efforts and project leaders left or transitioned roles. Starbucks Odyssey has become the latest such victim.
But Adidas seems to have one foot in the metaverse.
Moving to an acquisition app STEPN announced this week a “long-term collaboration” with a global sports brand. Previous partnerships include the launch of his 1,000 Solana-based generated NFTs for Adidas sneakers.
read more: Web3 Watch: Starbucks ends “Odyssey” NFT program
STEPN users must have Sneaker NFTs to use the Move app, which rewards users for their moves in GMT and GST tokens.
Adidas NFTs were sold this week for 10,000 GMT each, worth about $2,400 at current prices.
“We are ready to step into the future with @Stepnofficial” ALTS by Adidas I have written With X.
Also this month, the Web3 online survival game show “Crypto the Game” now allows users to bid on Adidas-branded jerseys in an immunity challenge.
Adidas' global head of Web3 strategy is Evgeniy Medvedev, who previously worked in business development at NFT company Rarible.
Justin Sun drops Hans Zimmer song during SEC chase
Phenomenal film composer Hans Zimmer's catalog includes The Lion King, Dune, Interstellar, and now the layer 1 blockchain TRON.
The three-minute “Song for the Web3 Generation” is “a groundbreaking collaboration between legendary composer Hans Zimmer and a blockchain visionary.” [Justin Sun]According to a YouTube video uploaded by TRON.
Sun founded TRON in 2017, but stepped down as CEO in 2021. He has been in legal trouble ever since. This week, the Securities and Exchange Commission filed documents asserting jurisdiction over Sun, charging it with “fraud and other violations of securities laws.”
read more: SEC amends case against Justin Sun to establish jurisdiction
The TRON anthem “was inspired by a deep conversation between Sun and Zimmer in early 2022,” the project said in a press release.
There is one interesting statistic.
- According to CryptoSlam, on the day before the halving, Bitcoin digital art sales were around $24 million, about three times as much as Ethereum.
Also note the following:
- After the policy change goes into effect on May 20th, NFTs will be excluded from PayPal's Purchase Protection Program. This program is intended in part to protect buyers from fraud.
- Popular NFT platform Magic Eden will enter into a partnership with Layer 2 Base on April 25th.
- Crypt the Game ended with one survivor taking home 80 Aether, but not without controversy.
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