Lafayette-based Wabash is expanding its parts distribution network and trailer-as-a-service as part of a new joint venture with California-based investment firm Fernwe Group LLC. The trailer and truck body manufacturer said its goal is to strengthen its e-commerce platform and partner ecosystem.
Fernweh is focused on the industrial technology sector, and Wabash said the joint venture plans to accelerate its end-to-end digital platform to improve the customer and supplier experience. The companies will also work with Ayna.AI as an implementation partner.
Wabash said Fernwe was chosen because of its experience with similar companies looking to expand their digital capabilities. The company also expects the joint venture will allow it to experiment like a startup with experience as an industry leader.
“The transportation, logistics and distribution industry continues to undergo rapid change,” Wabash President and CEO Brent Yeagy said in a news release. “This joint venture with Fernweh is the next step in that transformation and will enable Wabash to rapidly experiment, learn and iterate.”
Wabash's Trailer-as-a-Service (Taas) offering gives carriers and shippers access to trailers and maintenance and repair services through the company's dealer channels and parts distribution network.
The growing e-commerce platform will be available through parts.onewabash.com and will be expanded over time, Wabash said. TaaS will also be scaled up and new services will be added.
“The digital platform is the next evolution of Wabash's TaaS offering, connecting Wabash's dealers, customers, and suppliers and providing a one-stop shop for interactions across the transportation ecosystem,” said Nick Santhanam, CEO of Fernway. “We believe that by facilitating this, we will add value to all stakeholders.” “We look forward to helping Wabash accelerate its technology roadmap by expanding our partnerships with third parties in the logistics ecosystem that reduce friction for customers and suppliers in the exchange of services and solutions. .”
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