Kinesso Commerce, the technology-driven commerce division of IPG Mediabrands, has partnered with video technology company Vudoo to launch a new media solution.
Dubbed “ShopNow,” the service combines Kinesso Commerce's activation media with Vudoo's advertising technology to make content available for purchase anytime on the web.
The partnership is a “first-to-market global solution” across commerce partners, including Amazon.
The Australian market will see the launch of the service with some of Australia's leading retailers, with further expansion planned across the UK, US and Asia Pacific to expand the client portfolio.
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“We believe every story we tell needs a 'buy button' to ensure a seamless consumer experience, which has become a basic expectation for brands today, particularly for young, digitally native audiences,” said Hope Williams, head of commerce at Kineso Australia.
“We believe this partnership will revolutionize how our global brands engage with consumers on the open web.”
“Our commitment to providing globally scalable, end-to-end solutions including creative production, activation and insights, combined with Vudoo's world-class commerce technology, is a testament to our dedication to our clients' growth and success in the face of digital disruption.”
“This partnership is a testament to Vudoo's commitment to innovation and our vision for a future where shopping is seamless everywhere for consumers around the world,” said Nick Morgan, CEO and founder of Vudoo.
“The content commerce space is rapidly evolving and online consumer expectations are rising, especially when it comes to the checkout process,” said Amie Owen, global chief growth officer at Kinesso Commerce.
“The 360-degree view of the customer journey and real-time analytics available on Vudoo's platform empowers our marketers to enhance customer engagement and deliver actionable insights for their brands.”
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