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| E-Business in Vietnam 2023, retail e-commerce revenue increased by 25% year-on-year to reach USD 20.5 billion in 2023. – Photos from baochinhphu.vn |
Hai Noi – The Vietnam Online Business Forum 2024 with the theme of “Sustainable E-Commerce” opened in Hanoi on April 25th.
The annual event organized by Vietnam Electronic Commerce Association (VECOM) provides a comprehensive overview of e-commerce over the past year and stays up-to-date on the latest technological trends impacting the industry through smart consumer behavior and market research. The purpose is to shed light. An overview of the e-commerce market and its salient trends in 2024.
Speaking at the event, Le Hoang Oan, Director of the E-Commerce and Digital Economy Agency, Ministry of Industry and Trade, Vietnam, said e-commerce has experienced the strongest growth in the past 10 years, with an annual growth rate of 16 to 30. . %.
According to the 2023 Vietnam E-Business White Paper, retail e-commerce revenue reached USD 20.5 billion in 2023, increasing by 25% year-on-year. However, it accounts for only 8% of Vietnam's total retail sales of goods and consumer services. This is well below his world average of 90.4%.
The forum delved into Vietnam's trends in leveraging sustainable practices in the e-commerce sector, strengthening consumer rights protection, and developing human resources to narrow the gap in e-commerce development.
Participants also considered solutions for creating a greener and more sustainable e-commerce environment.
Market research on trends in consumer behavior in e-commerce, a handbook for growing e-commerce, optimizing affiliate and key opinion consumer (KOC) marketing campaigns to accelerate sales, applications of AI technology, and more will be available at the forum. were among the many prominent topics discussed.
The event also featured a roundtable discussion with experts to share their views on persistent issues in the field of sustainable e-commerce. -VNS
