UTR Sports will be the official technology partner and provide leadership for all AAG pickleball operations.
PALO ALTO, Calif., April 18, 2024 (Globe Newswire) — UTR Sports announces a strategic partnership with Arizona Athletic Grounds (AAG), one of the nation's premier sports and entertainment complexes. As part of the agreement, UTR Sports will become AAG's official technology partner and provide leadership in all pickleball operations.
UTR Sports is the technology, software, and ratings/rankings partner for USA Pickleball and the Pickleball Players Association (APP) for tournaments, leagues, and recreational activities. All pickleball play at AAG is powered by UTR Pickleball (UTR-P) ratings and UTR Sports' innovative software.
Based in Mesa, Arizona, Arizona Athletic Grounds offers an unparalleled experience with more than 40 pickleball courts, including four courts with spectator stands, and a 2,500-seat main stadium. UTR Sports provides strategic and tactical oversight, including best practice programming, management, and business development, along with world-renowned technology and software. UTR Sports will further develop AAG into the premier destination for pickleball and the premier national home for events for all players and professionals.
“UTR Sports is excited to partner with the Arizona Athletic Grounds professional ownership group and we will work together to build this great venue into a premier pickleball destination.” Ta. Mark Leschley, Chairman and CEO of UTR Sports, said:
Known for its ability to connect, engage, and grow the racquet sports community, UTR Sports collaborates with AAG to develop a wide range of experiences and programs at its venues, including adult and junior tournaments, camps, leagues, clinics, corporate events, and elite Establish. Training of professional players and recreational play.
“Partnering with UTR Sports furthers our mission to establish AAG as America's premier sports and entertainment complex,” he said. Mike Burke, Arizona Athletic Grounds President. “We look forward to growing AAG’s Pickleball Complex into a national hub for premier events. In conjunction with UTR Sports’ technology platform, we will continue to leverage our best-in-class talent and infrastructure. We will continue to invest.”
The Arizona Athletic Grounds recently welcomed players of all ages and levels to the USA Pickleball Golden Ticket event April 3-7. The players will return home to compete in one of the world's largest pickleball tournaments, the USA Pickleball Nationals, from November 10-17, 2024. Last year's USA Pickleball Nationals hosted a record 3,500 players in Dallas, Texas.
UTR Sports continues to improve and unify the sport with innovative technology and software, combined with collaborations with leaders in the sport.
About UTR Sports
UTR Sports' mission is to connect and grow the sports of tennis and pickleball with a global community centered around accurate global ratings, innovative events, and level-based play. The UTR Sport platform is backed by patented evaluation technology. UTR Sports provides relevant and valuable technology tools and solutions for players, coaches and organizers. UTR Sports is also the official ratings/rankings and technology partner of USA Pickleball and the Association of Pickleball Players (APP).
Launched in 2023, the UTR-P Rating provides the most accurate measurement of a player's current skill level based on match results. Upon registration on the UTR Sports platform, a player without match data will receive his P1-P5 provisional rating based on the completed questionnaire. When match scores are posted, the preliminary rating is converted to a numerical rating from 1 to 10.0. Register for free and learn more about the UTR-P assessment.
About Arizona Athletic Grounds
AAG is one of the largest youth sports and entertainment facilities in North America. The Mesa, Arizona, facility serves millions of visitors annually and offers a program of athletics and special events. The website www.azgrounds.com / @azgrounds is a new informational landing page. For more information about rentals, sponsorships and event programs at AAG, please contact the AAG team at info@azgrounds.com.
CONTACT: Ben Makarenko UTR Sports bmakarenko@universaltennis.com
