Victoria's Secret & Company
Victoria's Secret & Co. (VS&Co) and Google Cloud recently announced a multi-year partnership.
The former leverages Google Cloud's AI and generative AI technologies to provide customers with a more personalized and comprehensive online shopping experience.
Through this partnership, VS&Co will also leverage Google Cloud's AI technology to improve customer and employee experiences and drive operational efficiencies within the business.
Now with more than 500 million annual website visitors and growing, a key priority for the company is leveraging new technology to create personalized customer experiences at scale.
Explore a new generative AI-powered conversational assistant built on Vertex AI, Google Cloud's AI platform.
The goal is to help individuals, whether their customers are sports enthusiasts, nursing mothers, breast cancer survivors recovering from a mastectomy, or simply someone ready to buy a new bra. It's about providing shoppers with customized product recommendations and helpful advice based on their preferences and life experiences.
In December 2022, Victoria's Secret aims to leverage its technology and expertise to continuously improve the Victoria's Secret and PINK customer shopping experience and accelerate the modernization of VS&Co's digital platform. acquired Adore Me, a direct-to-consumer lingerie company.
Adore Me is already using Google Cloud's Vertex AI platform and Google Workspace's Duet AI for its generative AI efforts. This new partnership will create further synergies between the brands and allow Victoria's Secret & Co. to more easily and quickly integrate the large language models created. Used by Adore Me.
“The integration of Google Cloud's AI and generative AI technologies not only improves the online shopping experience for our customers, but also enables our internal teams to drive innovation across different business functions,” said Victoria's Secret & Chief Customer Officer. says Chris Rupp.Co., Ltd.
“This partnership marks a new era for Victoria's Secret & Company and aligns with our passion for cutting-edge technology to enhance the customer journey and strengthen our position as a leader in the retail industry. .”
Victoria's Secret & Co. is exploring ways to integrate cutting-edge AI technology from Google Cloud to improve its services.
Its internal operations. The brand's vision includes leveraging these technologies for marketing, customer sentiment analysis, and more.
Google's AI capabilities can also be used to optimize supply chains to better predict product demand and ensure timely inventory management, as well as conversational and personalized employee onboarding and training programs. We can also support human resources and store operations through this service.
“We are strategically deploying AI to help us use data more effectively to benefit our customers and enhance our internal processes, from international expansion planning to marketing development to supply chain optimization. We are excited about the potential use cases,” said Murali Sundararajan, Chief Information Officer.At Victoria's Secret & Company
“These initiatives will not only streamline our operations, but also enable us to better meet the needs of our customers and employees.”
Victoria's Secret and Victoria's Secret PINK will also enhance their websites and mobile apps by deploying Google Cloud's Vertex AI Search for retail technology.
This integration will enable retailers to offer Google's high-quality search and recommendation capabilities, helping shoppers find, discover, and find relevant products faster and easier.
“Victoria’s Secret & Company’s use of AI and generative AI to drive its strategic growth plans is an example of how retailers can really leverage these new technologies to unlock brand potential.” “We're showing what we can do to the best of our ability,” said Carrie Tharp, Google's vice president of strategic industries. cloud.
“From creating customized experiences that resonate with shoppers to developing new products and transforming the way we deliver them, Victoria's Secret & Co. is at the forefront of retail innovation.”
These new technology initiatives build on Victoria's Secret & Co.'s recent introduction of AI-powered product search capabilities using Google Cloud's Vision API Product Search technology, which helps users navigate websites. Help you find specific products by dropping an image into the search bar.
For example, shoppers can upload a photo of a bra from a previous product line and instantly receive recommendations for current bras with a similar fit and style.
