The platform aims to streamline the purchasing process for Jammbo products by enabling distributors and retailers across India to place bulk orders online.
The Indian toy market is expected to reach $4.4 billion by 2032, growing at a CAGR of 10.6%.
Jammbo recognises the potential of the industry and wants to harness it through Jammbomart.
The Software-as-a-Service (SAAS) product connects over 200 retailers across 23 states and 93 cities.
The Jammbomart platform offers a minimum order quantity (MOQ) of Rs 50,000 and credit availability of up to Rs 10 lakh with a credit period of 30 days.
Manasvi Singh, co-founder and CEO, Jammbo, said, “What began as a side project for our team to streamline our supply chain and manufacturing capabilities has quickly evolved into a full-fledged solution that offers a glimpse into the future of a standardized and modernized toy market.”
Anirban Chatterjee, co-founder and CMO, Jammbo, added, “To further motivate retailers, we also gift free international trips to the top three retailers every quarter and provide assistance with store renovations to help retailers create a more attractive and customer-friendly environment.”
Founded by Archit Bhargava (Co-founder & CFO) and Vipin Nijhawan (Co-founder & CPO), the company aims to offer 100+ toy products and 350+ stock keeping units (SKUs) by the end of 2024.
Jammbo expects to generate revenue of Rs 1,500 crore by the end of the year, while Jammbomart is expected to contribute Rs 1,000 crore over the next 15 months.