29. 7 out of 10 small business websites don’t include a call to action
70% of small business websites lack a call to action, which can impact your ability to convert website visitors into customers.[20] A call to action is an important element in website design because it encourages users to take a specific action, such as making a purchase or signing up for a newsletter. Without a clear call to action, your website visitors may leave your site without taking the desired action.
30. Users are 67% more likely to make a purchase if your website is mobile-friendly
At 67%, most users are more likely to purchase from a mobile-friendly website.[21] This shows that it is important for businesses to have a mobile-friendly website to increase their chances of converting potential customers.
31. Website users spend 57% of their time above the fold
Website users tend to focus most of their attention on the top half of a website's landing page, known as “above the fold.” It is estimated that approximately 57% of their time is spent in this area. A whopping 74% of the viewing time is spent on his first two “full screens”.[22]
32. Half of Internet users say they use website design as a factor in forming their opinion about a business.
Half of internet users consider a website's design when forming an opinion about a business.[6] To positively influence potential customers, it's important to have a well-designed website layout with elements like easy navigation, attractive visuals, and a clear call to action.
33. 57% of users would not recommend a business with a poorly designed website
57% of users are less likely to recommend a business if their website experience is dissatisfying.[10] Some of them are poorly designed. Website design can influence a user's perception of a company and influence their decision whether to recommend the company to others.
34. 38% of users won't engage with a website if the layout isn't appealing.
A significant portion of website users (approximately 4 out of 10) are likely to be deterred from visiting a website if the layout is not visually appealing.[23] A good website design plays an important role in the user experience and can further increase engagement. Good web design is visually appealing, user-friendly, and easy to navigate, with a clear call to action and well-placed, high-quality visuals.
35. The average cost of a basic website design is $3,200
(Blog Wizard)
According to the report, the average cost to create a basic website is $3,200.[5] This cost includes the design, development, and content creation essential to a professional online presence. For small businesses, this means the need for thoughtful investments in digital platforms. More than just an online location, a website serves as a key point of engagement with potential customers, reinforcing its importance in business strategy and the effectiveness of visitor engagement.
36. It takes an average of 3 months to design a website with basic functionality
(Forbes magazine advisor)
On average, the process of designing a website with basic functionality takes about three months.[17] This period includes multiple phases such as conceptualization, design, content development, and testing. This period reflects a meticulous process to ensure that the website is both visually appealing and functionally sound. For businesses, this shows the need for advance planning and collaboration with a web designer to establish an effective online presence. For web developers, it requires a balance between creative design and practical functionality, aiming to deliver quality within a reasonable time frame.
37. 48% of small businesses already have a mobile app
Approximately one-third of small businesses have already developed a mobile app to accompany their website.[2] This shows the growing importance of mobile access in today's market. Mobile apps can give businesses an additional channel to reach and interact with customers.
38. Almost half (48%) say web design is the number one way to determine a business's credibility.
A significant portion of Internet users (approximately 48%)[26] We consider web design to be a key factor in determining the credibility of your business. The appearance of your website can influence the first impression and overall perception of your company.
39. Average salary for a web designer is $63,842
Salaries for web designers vary widely depending on experience, location, and the size of the company they work for. However, the average annual salary for a web designer is approximately $63,842. [23] Also note that this number can be higher for senior designers or those working for larger companies.
40. WordPress is the most popular CMS, accounting for 43% of the internet's websites
(Hostinger)
As a content management system, WordPress hosts 43% of the internet's websites.[24] This number shows the widespread acceptance of the Internet and its role in shaping the Internet as we know it. WordPress is known for its adaptability, but that doesn't necessarily mean it's easy to use. We cater to a wide variety of users, from individuals creating personal blogs to businesses managing complex sites. The reason for its popularity is its customization capabilities through themes and plugins, which allow you to achieve a variety of website designs and functionality.
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