The Internet continues to amaze us with its evolution and rapid growth. There are more than 5.16 billion Internet users in the world. According to the Digital 2023 data report, India has over 692 million internet users, the internet penetration rate has reached 48.7%, and there are 1.1 billion active cellular mobile connections in the country. Masu.
A website and online presence is just as important as any other traditional marketing for both businesses and individuals. To better understand the world of the Internet, it is essential to know the latest trends and statistics.
Forbes Advisor India team has researched and collected the top website statistics of 2023. This article provides a clear vision of what is happening in the industry and what we can expect in the coming year. If you want to become a digital marketer, web developer, or just interested in online trends, these valuable insights can give you a glimpse into the future of the Internet.
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General website statistics
As of February 2023, there are 1.13 billion websites in the world, of which 82% are inactive, meaning approximately 200 million websites are active. There are 5,708,965 websites in India. The world's most visited websites are Google and YouTube, with 97 billion and 80.05 billion visits, respectively. Below are statistics by type of most used websites and online services in India, according to Statista.
A new website is built every 3 seconds. Average reading speeds range from 200 to 250 words per minute. Assuming you can read up to 300 words per minute, you'll have created about 240 websites by the time you finish reading this article.
General business website statistics
It is very important to increase your business's online presence, follow the latest trends and attract more customers. The ease of online transactions has led businesses to move online as a means of communication, sales, and convenience.
In 2023, 71% of the world's businesses will have a website. More than 28% of companies carry out online activities, and more than 43% of small and medium-sized enterprises plan to invest in the performance of their website.
According to GoDaddy Data Observatory India 2023, 55% of small businesses started their business in the last five years, and 62% of small businesses in India have a website, e-commerce platform, or online store as their primary sales channel. It has been shown that To grow your business.
In the past five years, 83% of small businesses have started selling online, and 65% of small businesses generate up to 50% of their revenue from online sales. For most people in India, mobile remains the mode of association at 46%.
Based on GoDaddy data, the sales channels primarily used by small businesses in India are:
The most sold modes are business websites and social media platforms, accounting for 62% and 55% respectively among Indian SMEs.
General user opinion about website statistics
Approximately 10,500 websites are created every hour and it takes a user 0.05 seconds to form an opinion about a website. Approximately 94% of the first impressions formed from a website are related to design. About 88% of users or customers are less likely to visit her website after having a poor experience, so websites need to be designed in a certain way to attract customers for a long time. It's possible.
Your website should be well-designed for desktop, and it should be mobile-friendly as well. Approximately 57% of users would not recommend a website that is poorly designed for mobile.
Approximately 38% of people will stop using a website if its content or layout is not appealing. Website loading is just as important as website design. About 39% of people are likely to lose interest if images on your website take a long time to load. Overall, your website should engage users long enough to have the potential to convert them into customers.
website traffic statistics
Google's websites drive 93% of the world's traffic, making it the world's top search engine. Thanks to its advanced interfaces and algorithms, Google is the go-to site for billions of people searching for products, information, and services online, and is the most visited site in the world with 85.1 billion visitors. This is his website.
This indicates the popularity and trustworthiness among users of services provided by Google, such as email, search, and online advertising. This highlights the importance for businesses to have a strong online presence and reach a wide range of people through Google.
YouTube is the second most popular and visited website, with over 33 billion visitors. Its video sharing and user-generated content have made YouTube popular, making it a valuable resource for both individuals and business ideas. Having a strong presence on your website can help you grow your traffic, awareness, and reach.
Below is data from Semrush about the most visited websites in India as of May 2023.
As you can see, Google comes out on top with about 12 billion visitors, followed by YouTube with about 11 billion visitors.
Website user experience statistics
Users don't actually wait for the website to load. It takes 2 seconds to exit the website and move to another her website. 47% of users say he doesn't wait more than 2 seconds. This causes website owners to lose customers within seconds. To convert visitors into customers, you need to make sure your website loads quickly.
Users spend an average of 5.59 seconds viewing written content and 6.44 seconds focusing on navigation menus. It's important to have well-written content on your website. This is reflected in how effectively companies communicate their messages. A well-navigated menu makes it easy for users to find what they're looking for, making a positive impression on users.
Users spent an average of 54 seconds on a page. This 54 seconds is considered important for a business or the owner of his website, as it is the factor that determines whether he will be able to attract his target audience. Overall, this is about web design, layout, content creation, and other strategies that have an amazing impact on user experience.
Adding videos to your website can be the best option as it increases the amount of time users spend on your site. Video increases the average time spent on a website page by 88%. Additionally, 88% of users won't return to a website again if they have a negative experience with it.
Bounce rate is the percentage of visitors who leave your website after visiting just one page. The average bounce rate is between 41% and 55%. This can be caused by a lack of engaging content, navigation issues, or other factors that lead to a poor user experience.
Mobile website traffic statistics
In India, 82.2% of web traffic comes from mobile phones and 74% of users return to mobile-friendly websites. It is very important for web designers to design mobile-friendly websites that are more user-friendly, attractive, and appealing.
Users must respond positively after visiting your website. Your website should be a responsive mobile website with fast loading times. Long loading times can be frustrating and annoying for users. Approximately 73% of users report that they've experienced a mobile website loading slowly. A mobile website user typically expects a website to load within his 3 seconds.
The table below is based on Statista mobile data traffic by device in India.
Mobile data traffic in India in 2023 is estimated at 25.35 gigabytes per month. The forecast estimates that by 2027, gigabytes will grow by approximately 49.61 gigabytes per month. Mobile data traffic is rapidly increasing due to the introduction of 4G networks and the need to work from home during the pandemic.
Web design statistics
Web design refers to the design of websites on the Internet. A web designer is a designer who designs the appearance, layout, and sometimes the content that appears on a website. The average cost of website design in India ranges from 50,000 INR to 2,50,000 INR.
- A basic website costs between 50,000 INR and 100,000 INR
- A small business website costs between INR 80,000 and INR 1,50,000
- E-commerce website costs between 1,50,000 INR and 400,000 INR
- A custom-based website with unique features can cost between Rs 200,000 to Rs 60,000
Design is what attracts visitors to your website. Design affects the credibility of her website by about 75%. Call to Action (CTA) is a marketing term and is a key element in getting a customer to take an action, such as purchasing a product or signing up for a newsletter.
If your website doesn't align well with your CTAs, users may leave your website without doing anything. 7 out of 10 of his small business websites don't have a proper CTA feature.
People are constantly scrolling through social media accounts on their phones, and social media often leads users to visit specific websites or redirects them directly to websites.
Therefore, you need to have a mobile-friendly website to further grab the attention of your users and provide them with exciting content that will lead them to buy your products or services later on. Approximately 67% of users are more likely to make a purchase if your website is mobile-friendly.
Users spend most of their time on the top half of a website's landing page, known as “above the fold.” Approximately 57% of a user's time is spent above the fold, and 57% of users would not recommend a website with a bad design.
Layout is equally important, and a bad layout can cause users to exit your website without thinking twice. The image of the company will also be negatively affected. His 38% of users won't visit a website that has a poor layout and is unappealing.
Your website needs to be well designed, have a good layout, and a good CTA feature to attract users and create a good reputation for your business.
Approximately 48% of small businesses have implemented mobile applications. This is because the emphasis is on easy access through mobile applications and more online purchases are made through mobile applications, increasing the likelihood of sales.
WordPress is the most desired and popular content management system (CMS) among users. According to the data, it is used in more than 42.4% of the Internet's websites, making it a popular choice among users and her web developers.
As you can see, web designers are very important to make your business look attractive in front of users. According to AmbitionBox, the average salary for a web designer ranges from 100,000 rupees to 5.5 million rupees, with an average annual salary of 2.4 million rupees.
Frequently asked questions (FAQ)
What is click-through rate (CTR) and how is it calculated?
CTR is the percentage of individuals who visit a website and click on ads that appear on a website's pages and is calculated as follows:
Divide the number of clicks your ad received by the number of times your ad was viewed.
What is the average click-through rate across all industries?
The average click-through rate across all industries is 4.23%.
How long does it take to design a website?
It can take an average of three months to design a simple website with basic functionality. Turnaround time varies depending on complexity, functionality, and design team availability.
What is the average conversion rate for e-commerce websites?
The average conversion rate for e-commerce websites is between 1.18% and 3.71%.
