As the world moves to a digital-first, interconnected global economy, organizations around the world are looking to innovate to stay ahead of the competition and at the forefront of their respective industries.
Nowhere is this evolution more evident than in the tremendous growth of e-commerce businesses, especially in Europe.
European e-commerce businesses are experiencing tremendous growth amid this wave of innovation. But many businesses still need help as they face new challenges, including increased consumer demand for personalized experiences and agility in responding to ever-changing regulations.
To stay ahead, businesses must adapt to the latest technology tools and trends that help optimize their online stores, streamline workflows, and improve customer engagement.
To navigate the complexities of this dynamic environment, we have compiled a list of cutting-edge tools that are key to not only surviving, but thriving in 2024.
Check out the top tools that are ready to supercharge your ecommerce business this year
Headquarters: Istanbul
Positioned as a low-code/no-code development platform, Rierino (pronounced Reilly-noe) provides product information management (PIM), content management systems (CMS), promotions, and cart management.
Rierino features a highly flexible core that enables companies to quickly and cost-effectively develop enterprise software.
The platform enables enterprises to develop and orchestrate microservices, automate decision-making processes, and optimize operations with built-in real-time intelligence capabilities.
Rierino's intuitive drag-and-drop API and interface development allows businesses to easily adopt the latest technology and accelerate time to value.
The platform offers a unique combination of headless commerce and low-code application platform to accelerate digital transformation with up to 80% operational efficiency.
Additionally, the company's technology provides greater agility to add new integrations, modules, and features while optimizing total cost of ownership by combining multiple domain capabilities.
Rierino's built-in MLOps is another feature that sets Rierino apart from other platforms.
This capability allows organizations to derive maximum value from their data without relying on external data platforms or tools.
Headquarters: San Francisco
Plasmic is a platform for visual content editing that allows anyone to create digital experiences without code and integrate into any technology stack.
The platform's low-code capabilities allow teams to create custom UIs, integrate with various data sources, and seamlessly collaborate on projects.
As a result, developers and content creators can create production-ready presentation components while saving time and resources.
In particular, Plasmic simplifies connecting to data sources by providing built-in connectors for popular options such as Airtable, PostgreSQL, and Shopify.
Additionally, developers can connect to any GraphQL or REST API endpoint, giving them access to the data sources they need.
Plasmic seamlessly integrates with data sources to enable developers to create data-driven user experiences.
Top brands and Fortune 500 companies rely on our platform to help cross-functional teams create and launch faster.
Headquarters: Mountain View, California
Flutterflow is an open source platform that allows users to quickly build production-grade apps and websites without compromising quality. This platform was developed by two former Google engineers who wanted to make it easy for designers, developers, and entrepreneurs to build mobile apps.
The platform provides a visual builder that allows users to easily create custom UIs, integrate with existing codebases, and connect to various data sources. This approach eliminates the need to write code from scratch and makes app development more accessible to a wider audience.
Users can build apps 10x faster than traditional development using a simple drag-and-drop interface. This platform not only simplifies the app development process, but also provides the flexibility to add custom code whenever needed. As a result, developers can extend the functionality of their apps.
Flutterflow allows users to design responsive layouts, import designs from Figma, easily collaborate, and deploy applications anywhere.
The company claims that companies that integrate FlutterFlow into their business stacks see a 10x reduction in development time and a 60% reduction in development costs.
Headquarters: Santa Clara, California
Cloudinary is a SaaS technology company that provides cloud-based image and video management services. It allows users to upload, store, manage, manipulate and distribute images and videos on her website and app.
Over 1.5 million users and 10,000 customers rely on Cloudinary to power their campaigns, apps, and sites, including Apartment Therapy, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Paul Smith, and Peloton. doing.
As a result, the most desirable brands across all industries achieve up to 203% ROI with Cloudinary and benefit from faster time to market, improved user satisfaction, increased engagement and conversions, and more. It's bringing.
Headquarters: Istanbul
Insider is a platform for personalized cross-channel experiences. This enables enterprise marketers to connect customer data across channels and systems, predict future customer behavior with an AI intent engine, and personalize customer experiences.
Marketers use Insider's platform to deliver experiences across channels including web, apps, web push, email, SMS, and messaging apps (WhatsApp, Facebook Messenger, RCS).
The platform provides businesses with valuable insights and analytics to understand customer behavior, identify trends, and make data-driven decisions. It provides real-time analytics, A/B testing capabilities, and predictive analytics to help businesses optimize their marketing strategies and drive better results.
A few months ago, the company announced SiriusAI, the world's most comprehensive patent-pending generative AI solution for customer experience.
Combine the power of large-scale language models and machine learning to increase your marketing team's productivity by 60% and drive new levels of growth.
Insider has grown rapidly and now boasts more than 1,200 customers, including one-third of the Fortune Global 500 and some of the world's most beloved companies, including Singapore Airlines, Estée Lauder, Samsung, Vodafone, Allianz, New Balance, and IKEA. Contains branding. others.
Headquarters: Palo Alto, California
Algolia is an end-to-end AI-powered search and discovery platform. The company has developed technology that uses AI to provide exponentially better search and discovery capabilities.
Algolia's proprietary NeuralSearch technology combines vector-based natural language processing and keyword matching in one API.
Each year, Algolia processes 1.75 trillion search requests, which equates to more than 30 billion per week, and serves more than 17,000 customers in more than 150 countries, including Clarke, GoFundMe, Slack, and Stripe. ) to build fast, relevant search and discovery experiences. In-app users and online visitors.
Headquarters: Amsterdam
Adyen is a payments platform that provides an end-to-end infrastructure that connects directly to Visa, Mastercard, and other payment methods.
The Amsterdam-based company has become known for providing a seamless and innovative payments platform that allows businesses to accept payments in multiple currencies through various channels such as online, mobile and in-store.
The company's approach includes providing a single integrated platform that covers the entire payment process from transaction initiation to settlement. This allows businesses to provide a consistent experience across different channels and eliminates the need for multiple payment systems.
The Dutch company leverages advanced fraud detection algorithms and machine learning technology to detect and prevent fraudulent transactions, helping businesses reduce chargebacks and protect revenue.
With offices around the world, Adyen works with Facebook, Uber, H&M, eBay, Microsoft, and more.
Headquarters: Copenhagen
Dixa enables businesses to provide superior customer service. This platform helps customer service leaders easily create experiences that increase customer loyalty.
By combining powerful AI with a human touch, Dixa aims to deliver highly personalized service experiences that scale as your business grows.
The platform increases service efficiency and effectiveness by automating certain tasks, delivering real business value.
Dixa processes over 30 million conversations a year and is trusted by leading brands such as Interflora, On, Wise, Deezer, Rapha, Too Good to Go, Hello Print, and Wistia.
Headquarters: London
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey.
The company's omnichannel engagement, identity, user authentication and contact center solutions, accessible through a single platform, help enterprises and partners overcome the complexities of consumer communications to grow business and increase loyalty.
The platform provides natively built technology that can reach more than 7 billion mobile devices and “things” across six continents connected to more than 9,700 connections (of which more than 800 are direct operator connections).
Navigating the prosperous yet harsh European e-commerce environment
The European e-commerce market is at the forefront of a transformational era characterized by unprecedented growth and innovation.
According to a recent report, the European e-commerce market size will grow from $5993.9 billion in 2023 to $8807 billion by 2028, at a CAGR of 8% during the forecast period (2023-2028). It is expected that.
As businesses face difficult times, they face new challenges arising from evolving consumer demands and the regulatory environment.
These tools represent a strategic response to these challenges and provide solutions that not only allow businesses to adapt, but also help them grow in this digital-first economy.
A focus on flexibility, agility and personalized experiences highlights the essential elements for success in the European e-commerce environment.
Collectively, these tools contribute to the competitiveness of e-commerce companies through low-code platforms and AI-powered customer engagement.
