Messaging app Telegram made the announcement on Sunday. In-app advertisements can be purchased with Toncoin, ton Blockchain's native cryptography.
This update is part of Telegram's user monetization strategy. Based on this, apps will start allocating 50% of advertising revenue generated within public channels directly to owners.
Telegram chose TON due to features such as minimal transaction fees, processing speed, and capacity to record transactions per second.
TON (The Open Network) blockchain is a community-driven solution for facilitating high-speed transactions and facilitating decentralized applications (dApps). It uses a Proof-of-Stake (PoS) consensus mechanism and enables millions of transactions per second through a process called sharding.
Sharding essentially distributes data storage and processing tasks among smaller groups of validators to minimize transaction latency and maximize network throughput.
Notably, in October 2023, blockchain security company Certik TON blockchain as the world's fastest networksurpassing established payment systems such as Solana, Polygon, Visa, and Mastercard, with a record 104,715 transactions per second.
Telegram ads aim to increase revenue for creators
In February, Telegram CEO Pavel Durov said: hinted at future releases Telegram is one of the advertising platforms and caters to advertisers from almost 100 countries. He highlighted the platform's potential, noting that Telegram's broadcast channels receive 1 trillion views per month.
However, despite this reach, only 10% is monetized, and the new Telegram Ads platform aims to address this.
Our latest announcement will allow channel owners to monetize their content more effectively. Telegram also joins other social media giants such as YouTube and X, which already offer similar revenue-sharing models to their users.
Telegram advertising offers targeted promotional opportunities
The popular messaging platform has introduced budget-friendly advertising options for promoting bots and channels, allowing users to start with “a handful of Toncoins.”
In particular, advertisers have complete control over the placement of their ads by choosing the specific channels on which they want to display their ads.
To encourage content creation and engagement on the platform, Telegram offers several benefits to channel owners. First, you can withdraw your ad revenue without incurring any fees. Second, he has the flexibility to reinvest the proceeds into his Telegram ecosystem through additional advertising, getting a unique username, hosting premium content giveaways, and more.
Toncoin has gained over 123% over the past month and was trading around $5.24 as of Monday.
