Microsoft, Meta, Google, Amazon, IBM, Adobe, and chip designer Arm all signed the agreement. In addition to social media companies such as Snap, TikTok, and X, artificial intelligence startups OpenAI, Anthropic, and Stability AI also joined the group.
Technology platforms are gearing up around the world for major elections that will affect more than 4 billion people in more than 40 countries. The rise of AI-generated content has raised serious concerns about election-related misinformation, with the number of deepfakes created increasing 900% year-over-year, according to data from machine learning company Clarity.
Meanwhile, detection and watermarking technologies used to identify deepfakes aren't advancing fast enough to keep up.
News of the agreement comes a day after ChatGPT creator OpenAI announced its new model for AI-generated video, Sora. Sora works similarly to DALL-E, OpenAI's image generation AI tool. The user enters the desired scene and Sora returns a high-resolution video clip. Sora can also generate inspired video clips from still images, enhance existing videos, and fill in missing frames.
Companies participating in the agreement will have eight high-level commitments, including assessing model risk, “detecting and addressing” the distribution of such content on their platforms, and providing public transparency into those processes. I agreed to the promise. As with most voluntary initiatives in the technology industry and elsewhere, the release specifies that the initiative applies only “in connection with the services each company provides.”
“Democracy is built on safe and secure elections,” Kent Walker, Google's president of international affairs, said in a release. He said the agreement reflects the industry's efforts to address “AI-generated election misinformation that undermines trust.”
Christina Montgomery, IBM's chief privacy trust officer, said in a release that in this critical election year, “we need to protect people and society from the amplified risks of deceptive AI-generated content. “Concrete and cooperative measures are needed.”
clock: OpenAI announces Sora
