Berkeley, California — You might not expect a business school course to start with students belting out Taylor Swift's “Cruel Summer,” but at the University of California, Berkeley, Swift is more than just a .tortured poet”, she is a case study in how to build an empire.
“Taylor Swift is a phenomenon,” Sejal Krishnan, a fourth-year chemical engineering major at the University of California, Berkeley, told CBS News. ”her tour She's basically revitalized a large part of the economy and boosted the local economy everywhere she went. ”
Undergraduate students Sophia Rendahl and Miad Bushara teach Artistry and Entrepreneurship: Taylor Edition to 44 students.
“Taylor is very strategic in everything she does,” Bushara said. “When you think about a brand, that's all they want. They want loyal customers, and that's what Taylor has.”
“There's a reason why top institutions are studying it,” Krishnan added. “They know it's a trend.”
University of California, Berkeley, as well as several universities across the country, including: Harvard University Stanford University offers classes on the so-called “Swift Effect” in everything from English to political science to gender studies.
Swift's success failures including fighting with take back control Some of her master recordings are part of the University of California, Berkeley syllabus.
“We also learned about her influence on legal issues like artist rights and ticketing laws, which was also very impactful because it's not something you see every day. Because we don’t have one,” said student Will Gricho. Her major is media studies and art history.
I asked him how his family reacted to him taking a course about Taylor Swift?
“My parents were very happy,” Krishnan said. “Her mother took me to the concert in 1989.''
“They (my parents) said, 'You have to take this class, if it's not now or never,'” said the sociology major, the first in her family to attend college in the United States. , said Jessica Revolio.
And at Swift, some students are now thinking about even bigger things.
“She's incredibly fearless in terms of her willingness to take creative risks,” said Angelique Zoil, a business student. “For me, it's like climbing the career ladder… She'll eventually become a manager in about five years.”
Zoyle said the Swift-inspired class prepared her to take career risks.
