new orleans — The Sun Belt, in conjunction with longtime partner Hercules Tire, announces its first-ever conference-wide NIL campaign. Hercules Tires and Sun Belt student-athletes will collaborate on a video series during Mental Health Awareness Month in May to raise awareness about the importance of mental health in the lives of student-athletes.
As part of the campaign, Sun Belt student-athletes will highlight their thoughts on mental health and how it impacts their motivation as athletes on the Sun Belt Conference's social media platforms .
“Today, we are proud to announce a groundbreaking partnership between Hercules Tires and the Sun Belt Conference. This is a historic milestone for both organizations,” said Nakia, Hercules Tire Senior Director of Marketing. Medlin said. We are committed to protecting the health of our student-athletes and are embarking on an initiative to raise awareness of the importance of mental health, not only among student-athletes, but among young people in general. A supportive environment where student-athletes can grow on and off the field. Through collaboration, we aim to empower and inspire conversations that foster understanding, empathy, and resilience. It is prioritized, celebrated and supported. ”
The NIL opportunity across all Sun Belt member institutions is the latest innovative partnership between Hercules Tire and Sun Belt. Hercules Tires is the official tire of the Sun Belt Conference and serves as the title sponsor of the Sun Belt Football Championship Game held each December and the Sun Belt Men's and Women's Basketball Championships held each March in Pensacola, Florida. I am.
This Mental Health Awareness Month initiative follows the Fall 2023 Sunbelt partnership with Timely Care and the American Athlete Health Council for student-athlete mental health support and sports health care consultation.
About Hercules tires
Hercules Tire is widely recognized as the industry's best value brand with a wide selection of passenger, UHP, light truck, medium truck and specialty tires. Since 1952, independent tire dealers and distributors have trusted Hercules for superior quality, outstanding support and unmatched value. Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent tire suppliers in the North American replacement tire market. The company offers unparalleled breadth and depth of inventory, frequent delivery, and value-added services to approximately 80,000 customers in the United States and Canada.
To follow Hercules tire activations, please search @Hercules tires on Facebook, Instagram, and X.
