LONDON, March 5, 2024 (GLOBE NEWSWIRE) — Sports.com, the sports entertainment innovator, announces new partnership with global subscription platform Bango PLC (AIM: BGO) (“Bango”). We are pleased to announce our strategic partnership. Include. The partnership leverages Bango's extensive international distribution network to significantly expand the reach of Sports.com's unique sports content into new and untapped markets around the world.
Bango has pioneered innovative digital commerce solutions. The company offers a comprehensive platform for subscription bundling, payments, and customer acquisition. Trusted by leading technology companies like Amazon, Google, and Microsoft, Bango facilitates direct access to millions of potential customers through its extensive partner network.
Through this partnership, Sports.com will utilize digital vending machines.® The offering from Bango enables seamless distribution of the sports content platform to millions of potential new users around the world. Bango's network spans carriers and digital retailers, giving Sports.com an unparalleled channel to grow its audience base and deepen engagement with sports fans around the world.
Sports.com's platform combines innovative, community-driven aspects with extensive content and technology to create a new era of sports engagement, including access to 24-hour sports news. Live Broadcast; Enjoy hours of exciting new content, including original documentaries, movies, and exclusive behind-the-scenes access.
Anil Malhotra, CMO at Bango, said:
“A sales agent who standardized digital vending machines”® Businesses offering subscription bundles from Bango can now seamlessly incorporate the Sports.com service, enriching their content catalog and offering consumers a wider range of streaming choices. Sports.com content is readily available, ensuring a quick and easy process for resellers to introduce fresh, engaging content and increase customer retention. ”
Matthew McGahn, Chairman and CEO of Sports.com, added:
“We are dedicated to making the sports fan experience seamless and immersive. The strategic launch of Sports.com, leveraging our partnerships with mobile network operators (MNOs), is of paramount importance. Our key strategy is to strengthen these collaborations, and our partnership with Bango, which delivers localized, branded sports content services directly to consumers' mobile devices, is a key strategy for sports players around the world. This is a pivotal stage in our journey to revolutionize entertainment.
“Integrating our platform with digital vending machines”® Significantly expands our global reach and provides unprecedented access to fans looking for new ways to engage with sports content. This move is an important step in realizing our vision of Sports.com as the ultimate destination for sports enthusiasts to find the latest and most exclusive sports content. ”
About Sports.com
Sports.com offers unparalleled, interactive and engaging sports content and is poised to become the premier destination for sports entertainment. For more information, please visit www.sports.com.
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services by opening up online payments to mobile phone users around the world.Today's digital vending machines® is driving rapid growth in the subscription economy, giving subscribers more choice and control.
The world's largest content providers, including Amazon, Google, and Microsoft, trust Bango technology to reach subscribers around the world.
People subscribe to Bango. For more information, please visit www.bango.com.
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