E-commerce sales in South Korea reached approximately 210 trillion Korean won in 2022. The popularity of online shopping through various e-commerce channels has continuously grown over the past few years. This was especially true last year, when South Korea's e-commerce market expanded due to the impact of the coronavirus disease (COVID-19).
Internet shopping usage status
Online shopping is the most popular e-commerce method, with approximately 74 percent of Koreans shopping on the internet as of September 2022. Among them, the frequency of monthly online shopping varied, but about half of all Internet shopping users said they shopped more than three times a month. Internet shopping can be done from a variety of devices such as tablets, computers, and smartphones. As the number of smartphone users increases in South Korea, the use of mobile shopping is also increasing.
What do Koreans buy online?
The most popular categories for online shopping include consumer goods such as food and beverages, as well as clothing and household goods. Online grocery shopping is also becoming more popular as more transactions are now moving to online interactions rather than in-store purchases, and as a result, many people are using mobile grocery shopping applications. Now using .
