As the crypto community rejoices as Bitcoin hits a new all-time high on Tuesday, Binance has prepared the perfect gift to surprise that special HODLer in your life.The world's largest and scandal-ridden crypto exchange announces today cryptography, unique luxurious scent “Blending finance and fragrance,” the statement said.
So, what exactly does virtual currency smell like? Cynics may suggest that it might be reminiscent of the founder's sweat during the Securities and Exchange Commission investigation, but Binance claims it's nothing more than “a refreshing scent of ozone, salt, and moss.” do.
Baby, what's the problem?You haven't touched Binance's limited edition “CRYPTO” perfume pic.twitter.com/YEtUUQQW87
— Cynthia (@cynbahati) March 6, 2024
TechCrunch first reported that Binance has produced about 100 bottles of the perfume, but none are actually for sale. Instead, pop-up stands in shopping malls in Bahrain will share the scents.
The company said the idea that crypto's defining smell would be forever trapped inside a luxurious bottle is intentionally absurd, and that the idea of ”imagine the smell”, which originated from a 4chan meme that has since been recalled by the crypto community, is This is a nod to the joke “Please try it.”
Binance said in a statement: “This seemingly playful move has a deeper motive: to engage directly with the public on how cryptocurrencies are perceived, and to encourage more women to engage with the public.” “It's an unconventional device to attract people to the industry.”
Conceived by Binance's female marketing leaders, the perfume was launched ahead of International Women's Day on March 8th in an effort to attract more women to Binance. The company is also offering $25 in USDT to the first 5,000 women who complete the Binance Academy beginner course.
“CRYPTO is not a fragrance we are marketing. It is a message that women have an important role to play in the crypto revolution,” said Binance Chief Marketing Officer Rachel Conran. “Cryptography is universal and empowers every individual. It is time to ensure that women are not left behind in this financial revolution.”
Last year, fewer than one-fifth of crypto holders in the U.S. were women, but that number has increased to just under one-third, according to a study by Security. Meanwhile, less than 5% of cryptocurrency founders are women.
Binance says the campaign takes inspiration from beauty advertising metaphors and challenges preconceptions about who cryptocurrencies are for. But when TechCrunch asked Conran whether the campaign played into sexist stereotypes that women are only interested in feminized objects, she defended the approach. . All I want is to make a joke. ”
The exchange may be releasing this perfume for fun, but a few sprays may not be enough to hide what's next for former CEO and founder Zhao Changpeng. sent-It's scheduled for April 30th in Seattle. Prosecutors are seeking at least a year and a half in prison for the Canadian. The Canadian is facing money laundering charges and is currently being held on $175 million bail in the United States.
Perfume's decline comes shortly after the SEC attacked Binance with a lawsuit last June on news that the exchange's U.S. arm, Binance.US, had “collapsed,” according to new court documents filed Tuesday. It is also something that has continued.
