To harness the burgeoning potential of digital commerce, the Small and Medium Enterprises Development Authority (SMEDA) has announced an important I took a step. Scheduled for February 28, 2024, the initiative aims to open new paths to success for entrepreneurs in the rapidly evolving digital marketplace. Held at the prestigious Gujrat Chamber of Small and Medium Enterprises and Commerce and Industry (GCSTSI), the event is a creative destination for aspiring entrepreneurs, small business owners, and digital marketing professionals keen to navigate the complexities of e-commerce. It promises to be a gathering.
Graphing the digital frontier
This workshop will provide a thorough examination of the e-commerce landscape and provide valuable insights into the operational dynamics of digital businesses as opposed to traditional commercial models. Participants will be introduced to the fundamental elements of digital marketing, including the strategic use of digital media platforms, effective market segmentation, and the importance of digital penetration to reach potential customers. We will focus specifically on understanding the functionality of e-commerce business modelthe application of key tools and research techniques, and the critical role of SEO to increase your online visibility.
Unlock your e-commerce platform
An interesting part of the workshop will delve into the practical aspects of setting up and managing an e-commerce store, with a special focus on store configuration integration. Additionally, we will provide an in-depth analysis of the features of Daraz platform, Pakistan's leading online marketplace, giving participants a clear understanding of how to leverage such a platform for the growth of their business. This session aims to broaden the horizons of Pakistani entrepreneurs by highlighting the opportunities offered by local e-commerce platforms and encourage the adoption of innovative approaches to digital commerce.
Empowering the next generation of entrepreneurs
This workshop is aimed at a diverse audience, including GCSTSI members, small business owners, marketing professionals, freelancers, and anyone looking to pursue a career opportunity in e-commerce, and is a melting pot of ideas and inspiration. It is planned to be. By fostering an environment conducive to learning and collaboration, SMEDA aims to provide participants with the knowledge and skills necessary to succeed in the competitive world of e-commerce. This initiative not only promises to foster profitable business growth but also contributes to Pakistan's broader vision of digital empowerment and economic development.
As the digital landscape continues to evolve, initiatives like SMEDA’s e-commerce workshops are essential to equip Pakistani entrepreneurs with the tools and insights they need to stay ahead of the curve. By leveraging the opportunities presented by digital commerce, Pakistan can pave the way to a new era of entrepreneurial innovation and economic prosperity.
