Shopify is a feature-rich platform with a solid reputation as a reliable e-commerce website builder. This platform was developed specifically for people without extensive technical skills or website development experience. Before deciding whether Shopify is the right choice for your business, it's worth taking a closer look at Shopify's core features.
online store editor
Shopify's store editor is relatively easy to use, but your experience setting up a shop on Shopify may vary depending on your skill level and experience. If you're new to drag-and-drop editors or have never used a website builder, there may be a bit of a learning curve. People with extensive website experience commonly report that Shopify's editor is intuitive and easy to navigate.
The Shopify theme you choose determines the basic look and functionality of your website. Additional features are available through third-party apps. Choose from over 100 themes available directly from Shopify. About 20% of them are free. Paid themes cost between $180 and $360 and can be used in one store.
The Shopify drag-and-drop editor lets you easily move sections and blocks of your website to create the store layout you want. The editor allows you to customize the appearance of your site while maintaining layout integrity to create a professional online store. Preview how your site will look in mobile or desktop view before finalizing your site design.
Shopify's mobile-friendly themes ensure that your online store is optimized for every device your customers use. You can change your theme at any time. However, if you have made a lot of customizations to your current theme, it can be complicated to migrate to another theme, as the design settings and site functionality can vary significantly from theme to theme.
If you have a vision for your website but are having trouble implementing it, we recommend working with a Shopify store development specialist. You can work with developers you hire directly, or visit the Shopify Expert Marketplace to find and hire certified Shopify experts. Pricing varies by expert, but you can expect to pay between $50 and $150 if you outsource directly through the Expert Marketplace, and potentially less if you hire through third-party freelance sites like Upwork or Fiverr. there is.
Shopify Magic
Shopify recently introduced a new artificial intelligence (AI) tool for its customers called Shopify Magic. This unique AI tool helps generate product descriptions for your online shop. Just enter a few details about your product and Shopify Magic will generate a compelling description for you.
Like all AI tools, Shopify Magic's suggestions aren't 100% on point, but they can still reduce the time it takes to create compelling product descriptions for your website.
check out
Shopify has been in the e-commerce business since 2006 and has nearly 20 years of experience developing highly successful checkout carts for online businesses. Required cart features cannot be edited, but some features can be customized.
Customize the style of your store's checkout cart by going to the Checkout Settings page in your Shopify dashboard. The Checkout Editor lets you add your logo and modify your checkout cart with branded colors and fonts. You can also edit some checkout form fields and mark some as required or optional.
There are 27 checkout apps available from the Shopify App Store that you may want to consider to add additional functionality to your store's checkout process. These checkout apps include apps for adding upsell and cross-sell offers, loyalty and rewards programs, age verification, shipping insurance, post-purchase surveys, and more.
delivery
For many new online businesses, arranging the shipping of products can be a hassle, but Shopify offers several solutions to make your life easier.When setting up your store, go to your store's admin dashboard.[配送と配送]Manage your shipping settings from the page. For physical products, he has three ways to get the product to the customer. Shipping, local pickup, and local delivery. Enable all methods related to your business.
When shipping products to your customers, you can choose flat-rate shipping, free shipping, or carrier-calculated shipping. Calculating shipping allows you to communicate accurate shipping costs to your customers, but the calculation requires you to provide the exact weight and dimensions of the product when it is packaged for shipping. You can also integrate your site with a dropshipping provider to handle fulfillment and shipping.
Shopify Shipping offers competitive shipping rates from UPS, USPS, and DHL Express. You can save up to 77% on shipping with the Basic plan, and up to 88% with the Shopify and Advanced plans. The two top plans also include USPS Priority Mail Cubic pricing and USPS Parcel Select Cubic pricing, and if you use Shopify Payments, eligible packages include up to $200 in shipping insurance. It will be.
Shopify integrates with several popular shipping apps, including ShipStation, Shippo, UPS Shipping, Easyship, and ShippingEasy.
Order management and fulfillment
Once a customer completes a purchase, you need an effective order management and fulfillment system to ensure the correct items are selected, packed, labeled, and shipped correctly. Shopify's order management tools can help streamline the entire process.
Shopify makes it easy to see all your orders and their order status. From the Shopify dashboard[注文]tab to see all your orders from all sales channels in one place. Open orders are tagged for easy identification.
You can update each order with tags and notes to track important information such as order defects, payment status, return status, risk level, and customer inquiry status. Streamline your shipping process by organizing orders based on shipping criteria such as destination, shipping method, and delivery status.
Shopify stores your customer's contact information with each order, so you can contact them if you need to ask a question or want to send push notifications to let them know about the status of their order.
If you don't want to process orders yourself, you can join Shopify's fulfillment network, which handles storage, shipping, and returns for your products. Sites that use the network's fulfillment services can post a dedicated Shop Promise badge that proves the item will be delivered within his five days.
Shopify provides a fulfillment network cost calculator to estimate the cost of storing and fulfilling your products. These costs can vary widely depending on the size, weight, shape of the item, destination, and expected shipping volume.
You may also choose to use a third-party fulfillment solution provider. The Shopify App Store has some popular apps such as ShipHero Fulfillment, ShipMonk, ShipBob Fulfillment, and Amazon Multi-Channel Fulfillment.
drop shipping
Dropshipping is an online model in which a customer places an order online and another supplier handles all aspects of sourcing, fulfillment, and shipping the product, as well as handling customer returns if necessary. You focus on marketing, promoting, and accepting payments for your products, while your dropshipping partner handles the operational details needed to fulfill orders.
Shopify makes it easy to start a dropshipping business. The platform provides all the tools you need to set up and promote your business and integrates with a number of popular third-party dropshipping providers, including Spocket, Zendrop, CJdropshipping, Dropshipman, Printful, DropCommerce, FashionGo Dropshipping, and more.
Inventory control
Shopify allows account holders to allocate inventory to up to 1,000 locations, including retail stores, warehouses, and pop-ups. Shopify store dashboard[在庫]section to set and adjust inventory levels, including the number of product variants such as colors and sizes in stock.
Shopify does a great job of managing your inventory, but keep in mind that the accuracy of your inventory counts is determined by the data you enter into your Shopify account. It's important to be accurate when uploading product stock numbers to your online store. You can add inventory numbers manually or in bulk using a CSV file. Shopify tracks all inventory adjustments you make.
You can set up Shopify to track inventory for any product in your store. Optionally, you can also allow customers to purchase out-of-stock or pre-order items. You can also automatically hide out-of-stock products.
Shopify doesn't have a built-in low stock alert feature, but you can download the low stock alert app from the Shopify App Store.
marketing and promotion
All Shopify plans come with a variety of marketing and promotional tools to help you build a successful online e-commerce presence. Key marketing functions include:
- Customer segmentation tools that allow you to create related customer groups
- Unlimited contacts.This is essential for building a large customer and prospect base
- Marketing engagement tools like Shopify Email and Shopify Inbox
- Different discount types, including product category discounts, shipping discounts, buy X get Y free, quantity discounts, and $X and X% off storewide.
- search engine optimization tools
- Content marketing tools, including blog functionality
- targeted social advertising
- Marketing campaign tracking tools and dashboard reports
- Abandoned cart recall notification
- Customer reviews that can significantly increase product sales
Integrate with popular marketing and promotion apps for even greater marketing capabilities. Top third-party apps include Mailchimp, Google, YouTube, SMSBump, and Klaviyo.
Point of sale (POS) system
With a Shopify account, you can sell online or in person. To conduct business in person, you'll need to download Shopify's POS app, available for iOS and Android. Shopify POS automatically syncs with your online store, so you can track purchases and inventory from all your merchants.
All Shopify plans come with Shopify POS Lite, which allows businesses to sell at pop-ups, special events, temporary markets, and retail stores. With POS Lite, you can turn virtually any mobile device into a tool for generating sales. We collect credit card payments, sell gift cards, issue refunds, and sell the same products and services we offer online in an in-person setting.
If you have a brick-and-mortar business, consider upgrading to Shopify POS Pro for $89 per month. POS Pro gives you greater control over staff privileges, extensive inventory reporting tools, a 2-year warranty on POS hardware purchases, and omnichannel sales capabilities.
Analysis and reporting
If you don't understand what works and what doesn't in your online store, you're putting your business at risk. You need access to detailed analytics to make strategic business decisions. Shopify uses the Shopify Dashboard[分析]It offers a wide range of reports that you can access by navigating through tabs.
Shopify has three report categories: Basic, Standard, and Advanced. Customers on the Basic plan have access to basic reports, customers on the Shopify plan have access to standard reports, and customers on the Advanced plan receive advanced reports. Report types include:
- Acquisition report
- Action report
- customer report
- financial report
- inventory report
- marketing report
- order report
- profit report
- retail sales report
- overall sales report
Shopify's extensive reporting suite provides customers with deep insights into customer behavior, buyer patterns, product profitability, and other critical factors of online store success. Customers on the Shopify Advanced plan also have access to custom reports that can be used to examine your site's performance even more thoroughly.
Detailed product analysis is also available for all accounts. Product Analytics provides an in-depth look at product sales over the past 90 days, providing insight into net sales over time by channel and traffic source.
