Shopify is a subscription-based e-commerce platform that allows businesses to build their brand and online store. Users can build their website using easy-to-use, mobile-friendly themes, as well as features related to marketing, store management, analytics, and third-party integrations to enhance the functionality of their site.
Amazon is an online marketplace with over 197 million consumers. Unlike Shopify, you have to compete with other online merchants in the same marketplace. Amazon FBA [Fulfillment by Amazon] The program allows merchants to send their products to Amazon fulfillment centers, where the items are stored, packaged, and shipped.
Shopify requires you to build a website, making it ideal for ecommerce entrepreneurs looking to develop their own brand, while Amazon is a better fit for those who want to take advantage of the vibrant Amazon marketplace.
Shopify
Editor's Opinion
Shopify is an e-commerce platform with 1.75 million merchants in 175 countries. You can build a clean, beautiful website with ready-made templates and a variety of styling options, even if you have no coding or design expertise. It also has powerful e-commerce features like checkout abandoned recovery, inventory management, logo maker, and multiple payment gateways. It's a website builder, not an online marketplace like Amazon, so it's perfect for those launching a new brand or selling unique products.
Pros and Cons
- Online store builder for direct sales
- Powerful e-commerce capabilities
- Many dropshipping integrations
- 3-day free trial
- Transaction fees are up to 2%
- Doesn't offer fulfillment like Amazon
- You need to market and promote your store
Amazon
Editor's Opinion
Amazon is the largest marketplace in the US, with around 112 million US Amazon Prime subscribers. It's free to create an Amazon personal seller account, create product listings and start selling. Amazon FBA allows sellers to offload inventory management and order fulfillment to the e-commerce giant. Because Amazon is an online marketplace, it's best suited for people selling general products, rather than those working on building a new brand.
Pros and Cons
- Access to Amazon Marketplace
- Amazon Fulfillment Service
- Low barrier to entry
- Product sponsorship features (paid advertising)
- Increasing competition
- It's hard to stand out
- You need to learn Amazon SEO
