RIYADH: Jordanian information technology companies are embracing artificial intelligence, with up to 63 percent incorporating AI into their products and services, according to a recent survey.
A report released by the Jordan Information and Communication Technology Association revealed that 42% of the country's companies are interested in integrating data analysis tools and technologies into their products, Jordan News Agency reported.
These trends demonstrate the country's businesses' eagerness to leverage big data to better understand the market, improve customer experience, and make decisions based on precisely analyzed information.
These also highlight the high dynamism of Jordan's IT sector and confirm its important role in supporting innovation and economic growth in the Middle Eastern country.
As Nidal Bitar, CEO of the association, highlighted, companies are focusing on integrating AI to enhance the capabilities of various departments.
As a result, this strategic focus is expected to help the company enhance its services and efficiently develop new products that meet market needs, as Bitar explained.
Furthermore, the CEO highlighted that the survey revealed that 36% of companies prioritize cybersecurity, which is especially important in light of digital transformation and protecting data and systems from cyber-attacks. He emphasized that this reflects a growing awareness of the importance of
He highlighted that the study showed that 19% of companies are working on developing products and services based on the Internet of Things, in response to increasing market demand after the expanded use of fifth-generation networks. .
In October 2023, Aqaba Digital Hub announced that it would launch Jordan's largest data center by the end of 2023.
The new data center had a capacity of 6 megawatts and was linked to a neutral Internet exchange point, allowing data exchange with local telecommunications companies, Internet service providers and digital content providers. This will shorten access times and reduce the cost of data sharing, Jordan News Agency reported at the time.
The project aimed to create a secure platform for sensitive data that complies with international standards and serves as a primary information and backup center for business continuity and disaster recovery.
ADH CEO Eyad Abu Kolma said at the time that Jordan has emerged as a major global center and distribution point for undersea cables connecting Europe and India, thanks to flexible laws regulating the telecommunications sector. He said this was in response to what happened.
