– Written by Madhav Kasturia
indian e-commerce
Over the past decade, market giants have transformed entire categories, from electronics to personal care to groceries, fundamentally reshaping the way we approach shopping.
In this increasingly dynamic environment, standing out and succeeding amidst increasing competition depends on refining your services to ensure optimal consumer satisfaction. This is where same-day delivery comes in as a game changer. Basically, he ensures that products ordered online reach customers within 2 to 10 hours from the time of purchase. The transition from his traditional 4-6 day delivery schedule to a same-day/next-day delivery model is significant for the following reasons:
1. Amazon
2. The adoption of same-day delivery has not only accelerated the cash-to-cash cycle, but also established consumer expectations for all online marketplaces to offer fast and efficient delivery options. In a 2021 survey conducted among online shoppers from 25 countries, 90% of shoppers cited “speed” as an important factor in their purchasing decisions. As a result, cart abandonment rates skyrocketed to an all-time high.
3. Consumers are more willing to pay extra for faster delivery because customers provide immediate feedback on the products they receive. This change in consumer behavior highlights the growing importance of fast and reliable service.
In addition to all this, the rapid emergence of quick commerce platforms like Blinkit, Zepto has had a huge impact on India. These platforms offer delivery within 10 to 30 minutes from dark stores. This has somewhat revolutionized the consumer experience. But challenges still exist for brands looking to leverage quick commerce to scale.
Quick commerce platforms typically only list carefully selected brands from categories that are considered “fast-moving.” As with all marketplaces, category leaders may enjoy listing incentives from such platforms, but up-and-coming D2C brands are at a disadvantage due to lack of name recognition and high profit margins. There is a tendency to
More than just a convenience, same-day delivery represents a strategic investment in long-term customer satisfaction, ensuring instant consumer satisfaction and retention by setting high standards for service excellence. To do. Our data consistently shows that brands are able to more sustainably offset customer acquisition costs (CAC) over time. Therefore, leading e-commerce platforms in India such as Clinically, Lenskart, and Supertails that have introduced same-day delivery are delighting their customers by giving them what they want faster than ever before.
Understand the impact of same-day shipping on key e-commerce metrics. Fast order processing fosters customer loyalty, driving repeat purchases and long-term engagement. Incorporating same-day shipping into your customer's journey increases conversion rates on your e-commerce platform, effectively converting views into sales.
Although the initial investment in same-day delivery may seem large, it reduces logistics costs in the long run.
Most brands themselves cannot manage a robust network of warehouses and personnel for last-mile delivery in large cities. As a result, 95% of brands maintain only one warehouse that ships nationwide, resulting in increased delivery times and supply chain costs. Don't forget the importance of proper infrastructure and inventory management.
(Madhav Kasturia is the founder and CEO of Zippee. )
(Disclaimer: The views expressed are personal and do not reflect the official position or policy of Financial Express Online. Unauthorized reproduction of this content is prohibited.)
