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Revealed: Best Countries by Ease of Doing Digital Business, 2024

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According to CEOWORLD magazine’s Global Investment Confidence Index for 2024, the United States has been named the best country in the world for ease of doing digital business. China came in second place, followed by Japan, the United Kingdom, and Germany. The US ranked first among 128 countries, making it the most attractive “digital market” for investors and skilled workforce worldwide. India was ranked sixth, while France, South Korea, Canada, and the United Arab Emirates rounded out the top ten. Taiwan, Singapore, the Netherlands, Brazil, and Russia ranked 11th to 15th as the most appealing “digital market” for investors.

CEOWORLD magazine has recently published the 2024 edition of its “Global Investment Confidence Index.” This report ranks the top 128 countries in terms of eCommerce and digital market attractiveness from an overall investment perspective. To create the list, the magazine surveyed over 120,000 senior executives and business leaders from around the world in about 128 different countries and territories. The survey measured these countries on five different attributes, including market potential, skilled workforce and entrepreneurship, institutional framework and innovation, security and privacy, and government policies. Each category was given equal weight in determining the overall rankings.

According to the CEOWORLD magazine rating, Hong Kong and Australia ranked at 16th and 17th positions respectively. Denmark secured the 18th position, followed by Switzerland (19th) and Finland (20th). Austria, Norway, Estonia, Sweden, and Spain ranked at 21st, 22nd, 23rd, 24th, and 25th positions respectively. New Zealand secured the 26th position among the 188 best countries for investment in E-commerce And Digital.

The report aims to measure a country’s performance and the factors that make it attractive for developing business in the E-commerce and Digital sectors. Syria ranked at the bottom of the list at the 128th position. The report suggests that Syria (128th), Zambia, Venezuela, Somalia, and Suriname (124th) are the top five attractive “E-commerce and Digital Markets” for investors in 2024.

Best Countries by Ease of Doing Digital Business, 2024

Rank Country Market Potential Skilled Workforce & Entrepreneurship Institutional Framework And Innovation Security And Privacy Government Policies Total Score
1 United States 78.2 69.79 66.48 99.81 97.04 82.264
2 China 72 68.74 65.48 98.38 96.25 80.17
3 Japan 70.5 67.52 65.36 95.95 95.42 78.95
4 United Kingdom 70.3 67.21 64.85 95.56 95.2 78.624
5 Germany 70.1 66.96 64.63 95.3 95.01 78.4
6 India 69.9 66.3 64.63 95.19 94.95 78.194
7 France 69.8 62.54 64.61 94.98 94.88 77.362
8 South Korea 69.8 61.01 64.59 94.73 94.51 76.928
9 Canada 69.5 60.64 63.89 94.71 94.51 76.65
10 United Arab Emirates 68.3 60.12 63.07 94.54 94.49 76.104
11 Taiwan 68.2 59.46 61.88 94.42 94.25 75.642
12 Singapore 66.9 57 61.73 94.21 93.56 74.68
13 Netherlands 66.8 56.68 60.87 93.9 93.22 74.294
14 Brazil 66.6 55.27 60.8 93.57 93.02 73.852
15 Russia 66 55.22 60.65 93.56 92.44 73.574
16 Hong Kong 65.8 54.38 60.52 93.52 92.17 73.278
17 Australia 65.2 53.5 60.43 93.18 91.98 72.858
18 Denmark 65 53.41 60.14 92.96 91.84 72.67
19 Switzerland 64.2 53.02 59.44 92.86 91.71 72.246
20 Finland 64 52.94 59.39 92.37 91.55 72.05
21 Austria 63.9 52.6 59.27 92 91.26 71.806
22 Norway 63.4 51.77 58.9 91.9 91.25 71.444
23 Estonia 62.6 50.91 58.49 91.85 91.24 71.018
24 Sweden 62.4 50.62 58.22 91.37 91.19 70.76
25 Spain 62.2 50.49 58.07 90.97 90.84 70.514
26 New Zealand 62.1 50.06 58.03 90.82 90.59 70.32
27 Israel 62.1 50.01 57.96 90.8 90.55 70.284
28 Belgium 61.3 49.84 57.53 90.31 90.5 69.896
29 Saudi Arabia 60.7 49.66 57.32 90.3 90.35 69.666
30 Croatia 60.4 48.68 57.19 90.27 89.93 69.294
31 Portugal 60 48.48 56.98 90.16 89.76 69.076
32 Ireland 60 48.33 56.95 89.92 89.55 68.95
33 Czech Republic 59.1 48.21 56.89 89.92 89.05 68.634
34 Cyprus 59.1 47.77 56.79 89.83 88.97 68.492
35 Lithuania 59 47.6 56.68 89.72 88.88 68.376
36 Slovenia 58.7 47.08 56.64 89.51 88.75 68.136
37 Slovakia 58.4 46.88 56.42 89.45 88.54 67.938
38 Iceland 58.4 46.45 56.37 89.34 88.43 67.798
39 Greece 57.9 46.41 56.33 88.89 88.39 67.584
40 Mexico 57.3 46.25 56.22 88.88 88.33 67.396
41 Malaysia 57 46.25 55.92 88.88 88.11 67.232
42 Poland 56.9 46.22 55.45 88.62 88.08 67.054
43 Italy 56.9 46.13 55.42 88.58 88 67.006
44 Latvia 56.7 45.96 55.1 88.57 87.99 66.864
45 Hungary 56.1 45.71 54.98 88.5 87.76 66.61
46 Indonesia 56 45.52 54.94 88.4 87.4 66.452
47 Argentina 55.8 45.19 54.46 88.21 87.39 66.21
48 Turkey 55.5 45.16 54.36 88.19 87.36 66.114
49 Romania 55.4 45.1 54.35 87.73 87.07 65.93
50 Macao 55.2 45.09 54.33 87.7 86.77 65.818
51 Qatar 54.1 44.73 54.29 87.64 86.7 65.492
52 South Africa 53.8 44.62 53.79 87.44 86.61 65.252
53 Bulgaria 53.4 44.6 53.46 87.12 86.42 65
54 North Macedonia 52.7 44.48 53.43 87.07 86.38 64.812
55 Colombia 52.6 44.36 53.23 86.67 86.3 64.632
56 Jordan 52.1 44.34 53.23 86.62 86.21 64.5
57 Lebanon 52 44.06 53.1 86.1 86.18 64.288
58 Belarus 51.6 43.94 53.01 85.9 85.92 64.074
59 Thailand 51.4 43.93 52.97 85.8 85.8 63.98
60 Ukraine 51.3 43.71 52.68 85.72 85.76 63.834
61 Bosnia And Herzegovina 51.2 43.71 52.46 85.54 85.47 63.676
62 Chile 51 43.65 52.46 85.17 85.35 63.526
63 Georgia 51 43.58 51.95 85.08 85.18 63.358
64 Serbia 50.6 43.56 51.74 84.6 84.96 63.092
65 Panama 50.3 43.51 51.69 84.58 84.42 62.9
66 Sri Lanka 49.1 43.43 51.66 84.23 84.32 62.548
67 Philippines 47.3 43.17 51.33 84.22 84.05 62.014
68 Vietnam 47.3 43.02 51.07 84.08 83.89 61.872
69 Kazakhstan 47 42.99 50.75 83.97 83.6 61.662
70 Iran (Islamic Republic of) 46.4 42.97 50.56 83.69 83.53 61.43
71 Egypt 45.2 42.97 50.22 83.49 83.4 61.056
72 Nigeria 44.7 42.76 50.21 83.11 83.16 60.788
73 Morocco 43.4 42.66 50.15 82.97 83.14 60.464
74 Moldova 42 42.39 49.43 82.89 82.77 59.896
75 Bangladesh 41.9 42.36 49.16 82.84 82.51 59.754
76 Bahrain 39.4 42.15 49.11 82.78 82.36 59.16
77 Montenegro 39.3 41.96 48.82 82.75 82.17 59
78 Kuwait 39.2 41.85 48.2 82.72 81.81 58.756
79 Oman 38.79 41.58 48.09 82.56 81.51 58.506
80 Malta 38.56 41.32 47.96 82.38 81.4 58.324
81 Ghana 38.48 41.15 47.85 81.83 81.23 58.108
82 Cambodia 38.28 40.95 47.84 81.63 80.73 57.886
83 Mauritius 38.23 40.82 47.71 81.46 80.64 57.772
84 Kenya 38.22 40.77 47.7 81.4 80.61 57.74
85 Brunei 38.21 40.64 47.64 81.32 80.38 57.638
86 Iraq 38.08 40.63 46.62 81.31 80.3 57.388
87 Bolivia 37.77 40.62 46.55 80.6 79.85 57.078
88 Cuba 37.56 40.44 46.5 80.53 79.8 56.966
89 Costa Rica 37.3 40.3 46.16 79.77 79.78 56.662
90 Albania 36.65 40.28 45.91 78.85 79.32 56.202
91 Peru 36.55 40.28 45.86 77.82 79.01 55.904
92 Paraguay 36 40.22 45.51 77.69 78.99 55.682
93 Algeria 35.61 40.16 45.33 77.59 78.58 55.454
94 Fiji 35.52 40.15 45.2 76.51 78.54 55.184
95 Jamaica 35.39 39.9 44.77 76.29 77.19 54.708
96 Nepal 35.13 39.82 44.55 76.27 76.68 54.49
97 Dominican Republic 34.81 39.64 43.85 75.61 76.27 54.036
98 Uzbekistan 34.78 39.45 43.05 74.62 75.96 53.572
99 Kyrgyzstan 34.74 39.41 41.05 74.16 75.87 53.046
100 Trinidad And Tobago 34.74 39.36 37.82 74.07 75.63 52.324
101 Seychelles 34.35 39.25 36.75 73.58 75.6 51.906
102 Armenia 34.32 39.21 36.54 72.75 74.51 51.466
103 Zimbabwe 34.19 39.19 35.87 72.72 74 51.194
104 Azerbaijan 33.14 39.18 34.98 71.45 73.98 50.546
105 Tunisia 32.41 39.15 34.87 70.74 73.71 50.176
106 Bahamas 32.06 39.1 34.74 68.65 73.52 49.614
107 Barbados 31.67 39.07 34.71 68.27 73.29 49.402
108 Myanmar 31.55 38.93 33.87 67.5 72.54 48.878
109 Ethiopia 31.55 38.87 33.78 67.33 72.03 48.712
110 Belize 31.33 38.82 33.67 67.1 71.59 48.502
111 El Salvador 31.33 38.74 33.61 66.67 71.52 48.374
112 Uruguay 30.18 37.56 32.41 66.21 69.47 47.166
113 Namibia 30.06 37.3 32.06 65.91 69.34 46.934
114 Afghanistan (Islamic Republic of) 29.46 36.65 31.67 65.9 69.33 46.602
115 Guatemala 29.23 36.55 31.55 65.47 68.83 46.326
116 Honduras 28.43 36 31.55 65.25 68.68 45.982
117 Pakistan (Islamic Republic of) 28 35.61 31.33 65.23 67.91 45.616
118 Botswana 27.88 35.52 31.33 65.01 67.5 45.448
119 Kosovo 27.62 35.39 30.18 64.85 66.59 44.926
120 Uganda 26.27 35.13 30.06 64.83 66.32 44.522
121 Nicaragua 26.05 34.81 29.46 64.81 66.25 44.276
122 Tanzania 25.64 34.78 29.23 64.42 66.06 44.026
123 Rwanda 25.33 34.74 28.43 64.34 65.84 43.736
124 Suriname 25.25 34.74 28 63.62 65.44 43.41
125 Somalia 24.68 34.35 27.88 63.5 65.2 43.122
126 Venezuela 23.76 34.32 27.62 63.34 65.18 42.844
127 Zambia 23.41 34.19 26.27 63.28 64.99 42.428
128 Syria 21.88 33.14 26.05 63.06 64.89 41.804

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