Poland's e-commerce revenue is expected to grow to nearly USD 20.5 billion in 2029.
Statista'sDigital Market Outlook provides forecasts, detailed market insights, and key performance indicators for the most important sectors of the digital economy, including a wide range of digital goods and services. In addition to revenue forecasts for 50 countries around the world, Statista provides additional insights into consumer trends and the demographics of the digital consumer market.
online shopping in poland
The number of people deciding to ditch traditional online shopping is increasing every year. More than 64 percent of Poland's population already shops online. Online shoppers generally have a positive reputation for online shopping, and that reputation is improving over time. Online shopping is primarily perceived as simple and convenient, but it also offers more choice than buying in a traditional store. The most common motivating factor for respondents to shop online is 24-hour availability. The majority of Poles cited lower shipping costs and more attractive prices than in-store as motivators for purchasing online.
Impact of the coronavirus (COVID-19) pandemic on e-commerce in Poland
The impact of the coronavirus outbreak on individual sales channels in Poland was of great importance in increasing interest in internet sales. Closing of large stores, reduced retail sales and consumer fear of infectious diseases are affecting the development of e-commerce in Poland. Not only has internet sales increased, but so has the number of online shops available on the market. The store, which until the pandemic was solely a retail business, decided to expand its current business into e-commerce after restrictions were introduced. This primarily concerns stores that serve food. Before the pandemic, selling food via the internet had received some attention. However, the lockdown has led to an unprecedented increase in the popularity of these products.
