In the fast-paced world of online marketplaces, data is the new currency. Successful marketplaces leverage the large amount of information flowing through their platforms to ensure customers always receive the best price, identify opportunities to increase operational efficiency, and increase gross merchandise value (GMV). reveal areas.
But having access to this data is not enough. The real challenge lies in leveraging the vast amount of information to uncover those opportunities and ultimately increase sales. This is where Mirakl Insights comes into play, transforming raw data into actionable insights. Through data analysis, marketplace operators powered by Mirakl can answer the all-important question: “What happened?” How did it happen? And what steps should you take next?
Challenges of leveraging data in today’s platforms
Online platforms are a treasure trove of data, with vast amounts of information being generated every minute. Everything from the average time it takes to upload a new offer, to the amount of Marketplace products added, to transactions with customers around the world, and even post-purchase seller ratings and reviews. It helps you build a better, more efficient, and more profitable marketplace. .
However, this large amount of data can be overwhelming. Teams often find themselves stuck with giant spreadsheets full of product data, wasting valuable time manually searching for answers that could be readily available. This not only leads to inefficiencies, but also to missed opportunities for growth and optimization. In this context, robust and intuitive analytical tools play a key role in the profitability of marketplace businesses.
Existing solutions: What are your current options?
Most marketplace solutions on the market offer some level of analytics, but they all have one thing in common: It falls short in providing a holistic view, especially when it comes to catalog data. The lack of functionality forces many companies to build custom dashboards in-house. This is a time-consuming task that requires expertise in a combination of both business intelligence tools and the nuances of market analysis.
Game changer: Introducing Mirakl Insights
Mirakl Insights is more than just a data visualization tool. It's a game changer. Mirakl Insights, part of the Mirakl Platform, is designed by platform experts and provides advanced analytical dashboards that provide actionable insights for platform operators in the market. All of these are specifically tailored to increase operational efficiency and improve performance.
Key features and benefits of Mirakl Insights:
1. 360 degree operation view: No need to master multiple tools. Mirakl Insights provides a comprehensive overview of platform operations, bringing clarity and focus across the platform business.
2. Instant access to powerful KPIs: Make data-driven decisions on the fly, such as replenishing top-selling products, without delays in data editing.
3. Improve operational efficiency: Easily monitor and improve vendor performance with predefined benchmarks and save time each week.
4. Accelerate catalog onboarding: Track new product completion rates, identify bottlenecks, and quickly resolve issues.
5. Quickly identify quality issues: Quickly identify and communicate quality issues to suppliers to ensure a consistent customer experience.
6. More than 50 preset charts: We've worked with over 450 companies to identify the critical data every business needs, so you can focus on what matters.
Currently, Mirakl customers have access to four main dashboards: Business Performance, Customer Service, Catalog Management, and Shop Performance, with more dashboards being added over time.
customer's voice
”My team and I find Insights comprehensive, easy to use, and intuitive. Especially since it's more visual, it helps sellers with tracking and reporting. Previously, inventory analysis was done manually, comparing overall inventory counts without including product details.Insight changed that. ” Ana Isabel Moyano, Marketplace Account Manager, IskayPet Group
“Mirakl Insights has revolutionized the reporting process, reducing preparation time by over 30% and replacing labor-intensive Google Sheets tasks with a streamlined and efficient interface. It's more than just a tool.This is a key asset for quick, informed decision-making that drives market success” Jill Ong, FairPrice E-commerce Direct Fulfillment Lead
Real-world example: Mirakl Insights in action
1. Achievements
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Imagine identifying the best performing products that need to be restocked. Mirakl Insights makes it easy to find these opportunities and take actions like creating targeted campaigns to recruit key sellers and stock these categories.
2. Customer Service
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Uncover the main causes behind customer incidents by product. We will promptly investigate any products with discrepancies in the description and take corrective measures.
3. Catalog management
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Identify common attribute validation issues, understand what's preventing your product from being published, and take informed action to streamline the process.
Mirakl Insights is not a one-time solution. We are committed to continuous innovation and add new dashboards regularly to continue increasing the value we provide to our customers. Learn more about how the Mirakl Platform can help you innovate, connect, and scale your platform business.
Sarah Matassi,
Mirakl Director of Corporate Marketing
