E-commerce allows small businesses to spread their great products around the world and showcase Puerto Rican talent and creativity. (Credit: Snowingg | Dreamstime.com)
Entrepreneur Keeshla Michelle Cabrera advises businesses to leverage platforms like Amazon, Shopify and Etsy to reduce operational costs and scale globally.
E-commerce represents a huge opportunity for Puerto Rico's small businesses to expand their reach, reduce costs, and contribute to the growth of the local economy. Platforms such as Amazon, Shopify, eBay, Etsy, and Walmart Marketplace can help businesses succeed in a competitive global marketplace.
The impressive sales figures for these platforms highlight the revenue growth potential from e-commerce.
What is E-commerce?
E-commerce is the buying and selling of goods and services over the Internet. This model allows entrepreneurs to create online stores and reach customers around the world. E-commerce includes activities such as selling physical goods (such as clothing, electronics, and food), digital goods (such as e-books and online courses), and services (such as online consultations and subscriptions).
How do I get started in e-commerce?
There are several platforms to start your e-commerce business. When choosing a platform, consider your target market. Here are the main options:
- Amazon USA: Known for its vast customer base and efficient logistics, in 2023, Amazon USA reported annual sales of approximately $469.8 billion.
- Shopify: Allows businesses to create custom online stores. Shopify reported total revenue of over $5.1 billion in 2022.
- Ebay: We offer both new and used items, perfect for unique or rare items.
- Ötzi: They specialize in handmade, vintage and unique items and attract a niche customer base.
- Walmart Marketplace: Allows third-party sellers to list their products alongside Walmart inventory and reach millions of customers.
Benefits for Puerto Rico Small Businesses
E-commerce has several advantages.
Market expansionIt will also reach customers outside the island, expanding your customer base and sales opportunities.
Cost reductionOnline stores usually have lower maintenance costs than brick-and-mortar stores, maximizing profits.
Flexibility: Manage your business from anywhere with an internet connection.
Available 24 hours a day, 365 days a year: Our online store is always open and you can shop with us any time.
Digital Marketing: Use tools to reach a wider target audience and increase the effectiveness of your ads.
Diversifying incomeSelling internationally provides multiple revenue streams and reduces dependency on local markets.
Regional DevelopmentIncreased sales will contribute to Puerto Rico's economic growth, create jobs and foster innovation.
Puerto Rico is better
Puerto Rico offers an abundance of world-class products, from food and beverages to arts and crafts, skin care products and fashion. E-commerce allows small businesses to share these exceptional products with the rest of the world and showcase the island's talent and creativity. Embracing e-commerce can transform your business and achieve new levels of success and recognition.
Remember, “Puerto Rico is Better” — let’s show the world what we have to offer!
Author Keishla Michelle Cabrera is an entrepreneur and co-owner of Kanso Worldshop Inc., an e-commerce company that exports to the UK and Europe. She has a bachelor's degree in Psychology and believes in helping individuals reach their full potential through resilience, determination, and hard work.
This article was written by our staff based on a press release.
