The tech giant's decision to replace human editors with an AI system to curate content on MSN.com has led to a proliferation of misinformation and false articles, with many questioning the effectiveness of its approach. When you are doing it, CNN.
Microsoft has licensing agreements with major news organizations around the world. guardian and CNNbusinesses can republish articles in exchange for a portion of advertising revenue.
But in recent months, Microsoft's news homepage has been marred by false claims and sensational headlines.
Last week, an article sparked a controversy. guardian Article about 21-year-old Lily James' death republished MSN The AI-generated poll asked readers to speculate about the cause of her death. The move drew harsh criticism from readers and led to calls for Microsoft to take full responsibility for its inappropriate use of AI technology.
Guardian Media Group chief executive Anna Bateson said the incident was “deeply concerning” and damaged the reputation of trustworthy journalism. She urged Microsoft to reconsider its application of her AI technology in articles licensed from: guardian.
In response, Microsoft disabled all surveys related to the news article and began an investigation into the cause of the incident. A company spokesperson said: “The poll should not have been published alongside this type of article. We are taking steps to prevent this type of error from happening in the future.”
This sour poll is just one example of the company's use of AI in news. They also publish false articles from small, unknown outlets.
For example, one article published on MSN.com claimed that President Biden fell asleep during a moment of silence for victims of the Maui wildfires.
Some described the deceased NBA player as “useless.”
“Microsoft's decision to republish articles from fringe media allows them to potentially reach millions of additional readers and brings their arguments to life,” he said. . CNN report.
“This is what editors who previously worked at Microsoft said.'' CNN These kinds of false articles, and others from low-quality websites, would never have been featured prominently if Microsoft hadn't used AI. ”
This incident raises serious questions about Microsoft's commitment to providing users with accurate and reliable news.
In 2018, Microsoft hired 800 human editors to curate news articles, but the company is now transitioning to using AI-powered algorithms to select content, hiring hundreds of editors in the process. fired the person.
The company claims that it is actively working on enhancing its AI algorithms and remains focused on delivering trusted news content.
But experts have warned of the unique challenges AI systems face in separating fact from fiction.
Microsoft remains committed to using AI for news curation. The company said it is working to improve its algorithms and ensure its news homepage remains an accurate and trusted source of information.
A Microsoft spokesperson said: “As with any product or service, we continue to adjust our processes, constantly updating existing policies and defining new policies to address emerging trends.” Stated.
“We are committed to addressing the recent issue of low-quality articles posted to our feeds and are working closely with our content partners to identify and address issues and ensure that our partners meet our standards. We are making sure that the requirements are met.”
