The Middle East and North Africa (Mena) e-commerce sector is expected to reach $57 billion in 2026, growing at a compound annual growth rate of 11%, says Flexstock, the Middle East's leading e-commerce enabler. .
Mena has experienced significant growth since the introduction of cross-border trade to the region.
Flextock plans to further elevate this sector by offering a cross-border transaction services portal, contributing to the region's e-commerce industry's projected gross merchandise value (GMV) of $140 billion by 2027. Although the company operates in multiple sectors, fashion and cosmetics retailers will be notable beneficiaries.
Flexstock has particularly focused on Saudi Arabia in recent years. The technology-focused company ventured into cross-border trading services to maximize the region's e-commerce potential. Economic growth in the Mena region as a whole is projected to rise from an estimated 2% in 2023 to 2.9% in 2024 and 4.2% in 2025, with FlexStock's plans to launch a cross-border trading services portal The decision strengthens the company's commitment to enabling companies to access international markets.
Portal for cross-border trading services
The cross-border trading services portal provided by Flextock includes all the necessary actions for companies to easily travel to and from Saudi Arabia, Egypt and the UAE. Key features include international shipping, customs clearance, customs and trade compliance, international payment solutions, and more, providing a seamless trading experience for sellers.
The company's expertise spans domestic operations from fulfillment functions to product delivery to end users, with local customer support ensuring a hassle-free experience and smooth and successful financial transactions for suppliers. promotes it. All these aspects are meticulously crafted to meet the specific requirements of a company's cross-border transactions through customized plans tailored to the goals and objectives of customers seeking to expand their operations. .
To date, Flextock has helped merchants expand their operations in the region and has proven its effectiveness within just three months of launching its new cross-border trading services portal. doing. These retailers operate in various industries such as fashion, cosmetics, and home goods, and have seen a notable increase in their customer base and financial returns.
It also increased visibility for the business and created new revenue streams. To transcend geographic boundaries, Flextock offers retailers access to new markets with a wide range of demographic options, with the aim of acquiring +1500 merchants over the next few years. As a result, annual cross-border sales will exceed $1.4 billion by 2026, strengthening the company's contribution to the ever-evolving landscape of e-commerce and logistics in the Mena region. Masu.
Exposure in major markets
Mohamed Mossaad, CEO of Flextock, commented: “We believe that true success in e-commerce lies not only in successfully navigating the logistics arena, but also in understanding the pivotal role of exposure in the key markets offered by Saudi Arabia, the UAE, and Egypt. Recognizing the immense potential, we are dedicated to supporting our merchants on their path to expansion.
“What sets us apart is our ever-increasing support structure, including detailed legalization and registration procedures. This allows our partners to seamlessly, quickly and efficiently enter the dynamic Saudi market. As always, we will continue to leverage technology to ensure we provide our merchants with the best solutions to succeed.”
Flextock's competitive advantage lies in its ability to manage the entire process end-to-end. Sellers can efficiently track inventory, orders, and other important metrics through the company's easy-to-use portal.
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