McAfee unveiled Project Mockingbird, a pioneering AI-powered deepfake audio detection technology, during CES 2024. This unique technology aims to protect consumers from the growing threat of cybercriminals who use AI-generated fake voices for fraud, cyberbullying, manipulation of public figures, and more. “Image of.
Generative AI tools are enabling cybercriminals to create convincing scams, such as creating voice clones to impersonate family members asking for money or manipulating real videos with “cheapfakes.” I did. These tactics manipulate content to deceive individuals, making it more difficult for consumers to distinguish between genuine and manipulated information.
In response to this challenge, McAfee Labs has developed an industry-leading AI model, part of Project Mockingbird technology, for detecting AI-generated speech. The technology employs context, behavioral, and category detection models to achieve an impressive 90% accuracy.
Steve Grobman, CTO of McAfee, said: “Just like a weather forecast showing a 70% chance of rain helps him plan his day, our technology provides insights to make educated decisions about whether content is as it seems. Masu.”
Project Mockingbird offers a variety of applications, from countering AI-generated fraud to tackling disinformation. By helping consumers distinguish between genuine and manipulated content, McAfee aims to protect users from becoming victims of fraud and ensure a safe digital experience.
Deep concerns about deepfakes
As deepfake technology becomes more sophisticated, so do consumer concerns. McAfee's December 2023 deepfake investigation highlights:
- 84% of Americans are concerned about the use of deepfakes in 2024
- 68% are more concerned than they were a year ago
- 33% have experienced or witnessed deepfake fraud, and 40% are prevalent among 18-34 year olds.
- Top concerns include impact on elections (52%), declining public trust in the media (48%), celebrity impersonation (49%), widespread fraud (57%), and cyberbullying (44%). ), including creating sexually explicit content (37%). %)
McAfee's announcement of Project Mockingbird represents a major step forward in the ongoing fight against AI-generated threats. As countries such as the US and UK enter key election years, it is vital that we give consumers the best possible chance of combating the pervasive effects of deepfake technology.
(Photo by Markus Spiske on Unsplash)
See also: MyShell releases OpenVoice voice cloning AI
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