The concept of the triple bottom line has gained importance within the sports industry in recent years, and for good reason.
Changing social attitudes, rising consumer expectations, increased focus on social impact and corporate responsibility, and the introduction of new regulations are encouraging businesses of all shapes and sizes to be proactive and proactive in the world around them. There is greater pressure to contribute to the
That has always meant that organizations in the sports industry, like those in other industries, must prove that they value people's rights and the future of the planet as much as they do the need to make a profit. . And at a time when organizations are expected to be more closely scrutinized and held accountable for non-financial areas such as business operations, resource utilization, and community impact, it is inevitable that they will adopt new ways of doing business. means.
SportsPro's annual sustainability hackathon, organized in partnership with Wonderful Copenhagen, is designed to help the sports industry do just that.
Now in its fourth year, the virtual event brings new ideas and fresh talent to the forefront, inviting the brightest young people from top universities around the world to make sport more socially, environmentally and financially sustainable. We challenge you to come up with innovative solutions that make a difference.
This year, as the culmination of Sports Pro's latest Sustainability Week, the hackathon will once again challenge students to think outside the box. As in previous years, each competing team will have 48 hours of his time to work on three challenges and determine how creative and innovative their ideas are, and how well they are supported by a sound go-to-market strategy and business plan. It will be reviewed.
These solutions must be aligned with the United Nations' 17 Sustainable Development Goals (SDGs), but of course they can take many different forms. Previous winning ideas include floating accommodation for use during the virtual Olympic Games in Copenhagen and a mobile app that allows fans to earn rewards for making more sustainable choices when attending sporting events. It contains.
Over the weekend, this year's team received support from experienced mentors and top thought leaders from organizations as diverse as the International Olympic Committee (IOC), EuroLeague Basketball, England Rugby, Pledgeball, Cleveland Cavaliers and Concacaf. Receive it and refine your ideas. and Lewis FC.
A panel of five distinguished judges will then evaluate the pitches and determine the winner of each challenge. Successful teams will be invited to present their ideas at his SportsPro Live in April, where the overall winner will be announced in front of an audience of international sports business decision makers. .
One of the benefits of attending a hackathon is providing important industry information, but the event is much more than just a platform to raise the voices and profiles of participating universities and students. It's also about fundamentally evolving the industry through innovative and commercially viable ideas that can be implemented at major events, in-venue, across the supply chain or by fans attending events.
In fact, each team is tasked with competing against each other, but at the same time they share a common goal: promoting sustainability in sport. So executives already active in the industry would be wise to keep an eye on what future leaders come up with.
Learn more about SportsPro's sustainability hackathon here.
