The video begins with a man facing the camera on a dark blue background and a caption. “Nick Pontefract, Chief Strategy Officer” appear next to him.
he says: “When you look at the population as a whole, the picture looks positive. Activity levels among adults in the UK are at their highest level since tracking began almost a decade ago.”
While he says these words, a column chart titled “Active Adult” appears next to him. His four bars in the graph are labeled “November 19th to November 20th, 61.4%.” 61.4% from November 20th to November 21st. 63.1% from November 21st to November 22nd. From November 22nd to November 23rd, 63.4%.”
Nick continues: “The number of active adults increased by 2 million over this period.”
While he is saying these words, the fourth bar on the chart moves to the left and some arrows next to it move upwards next to the text “+2m”.
The camera angle changes and Nick looks off camera and says: “This is an increase that all those who provide, enable and support sport and physical activity should be rightly proud of.”
Nick returns to his original angle of looking at the camera and continues: “Despite the global pandemic and its impact on the cost of living, the entire country remains active, with nearly two-thirds of adults reaching recommended activity levels.”
As he says these words, a donut chart appears next to him, labeled with three elements: Very active 10.9%. Inactive 25.7%”.
When Nick says the words “almost two-thirds of adults,” the “active” part gets louder for emphasis.
Three bullet points appear below the chart: “Active (at least 150 minutes per week).” I'm pretty active (30-149 minutes per week on average). Inactive (less than 30 minutes per week).”
The “inactive” parts have been made larger for emphasis, as Nick says: “But we are not satisfied with this overall level. A quarter of the population remains inactive, and if they are not wealthy or belong to certain demographic groups , activity levels are significantly reduced.”
While he says the second sentence, a new column chart titled “Activity by Socioeconomic Group” appears next to him. His three bars in the graph are labeled “NS-SEC 1-2, 73.0%.” NS-SEC 3-5, 62.0%; NS-SEC 6-8, 53.0%”.
This changes to a bar chart titled “Activity by Ethnicity.” His seven bars in the graph are labeled “71% Mixed.” White other 67%; White British 65%; other ethnic groups 58%. Chinese 57%; Black 55%; Asian (excluding Chinese) 55%.
Nick says: “This is what our strategy, Uning the Movement, our investments and partnerships are designed to address.”
The camera angle changes and Nick looks off camera again and says: “Attitudes towards sports and physical activity are back to where they were four years ago.”
Looking at the camera again, he continued: “However, men tend to have more positive attitudes toward sports and physical activity than women.”
While he is saying these words, the sentence “I have the opportunity to move my body (strongly agree)” appears next to him.
Below this, the male gender symbol is displayed as a graph, with “38.5%” displayed in it and “Male” below it. Next, the female gender symbol graph will appear on the left, with “29.9%” displayed within it and “Female” below it.
Nick says, looking away from the camera. “We also see a growing disparity in activity based on where someone lives.”
He says to the camera: “There are more adults in the most deprived areas who are more active than seven years ago, but in the most deprived areas this proportion has fallen by 2.5% over the same period.”
A line graph will appear next to him while he says these words. The vertical axis ranges from 50% to 80%, and the horizontal axis labels are “November 15th to November 16th” and “November 22nd to November 23rd.”
The horizontal line labeled “Most Disadvantaged Places” moved from 66.1% to 68.6% over that seven-year period, and then a second line labeled “Most Disadvantaged Places” appeared, increasing across the graph. moving from 58.0% to 56.2%.
Nick says, looking away from the camera. “That’s why we’re investing £250m in the country’s most deprived areas to help boost local activity.”
He says to the camera: “We have already implemented this through our local delivery pilot, which has exceeded our expectations and closed the gap with the national scale.”
While he is saying these words, another line graph will appear next to him. The labels on the horizontal axis cover his eight years from November 15-16 to his November 22-23.
Three lines are plotted along those years. The first row is labeled 'All of England' and the respective percentages for the eight years are 62%, 62%, 63%, 63%, 61%, 61%, 63%, 63%.
The second row is labeled “All Liberal Democratic Party” and the respective percentages for the eight years are 59%, 60%, 60%, 61%, 57%, 58%, 60%, and 61%.
The third row is labeled “IMD 1-3” and the respective percentages for the 8 years are: 58%, 58%, 58%, 59%, 55%, 54%, 55%, 55% is.
Nick looks away from the camera and says, “Interestingly, this research also shows that the types of activities people do are still changing.”
He says to the camera: “Active travel and fitness numbers both continue to rebound, with more than 1 million adults traveling by foot or bike and 800,000 taking part in fitness activities compared to 12 months ago. Masu.”
While he is saying these words, another line graph will appear next to him. The label on the horizontal axis is “November 20th to November 21st”. From November 21st to November 22nd. From November 22nd to November 23rd.
The line representing active movement moves 11.9 meters, 15.1 meters, and 16.2 meters over three years. The second line representing fitness activity moves through 11.4 meters, 12.5 meters, and 13.3 meters.
Next to the graph, you'll see two circular arrows pointing upwards containing +1.1m and +0.8m, indicating the increase in active locomotion and fitness numbers that Nick mentioned.
Nick says, looking away from the camera. “We have also seen a continued recovery in swimming and team sports, which were hit hard by COVID-19, while cycling and running continue to decline from their peaks during the pandemic. I have also seen
While he is saying these words, another line graph with the same label on the horizontal axis appears next to him. From November 21st to November 22nd. From November 22nd to November 23rd.
The line representing swimming has moved 2.0 meters, 3.8 meters, and 4.2 meters over three years, and the swimmer illustration at the end shows an increase of +0.4 meters over the past 12 months.
The line representing team sports has moved in height by 2.2 meters, 3.1 meters, and 3.3 meters over three years, and the illustration of three people in a row shows an increase of +0.2 meters in the past 12 months. Masu.
As Nick talks about cycling and running, a new line chart with four labels on the horizontal axis appears next to him. From November 20th to November 21st. From November 21st to November 22nd. From November 22nd to November 23rd.
The line representing running has changed from 7.0 meters to 6.2 meters and from 5.9 meters to 6.2 meters over the four years, and the illustration of a runner at the end shows an increase of +0.3 meters over the past 12 months.
The line representing cycling for leisure and sport has moved from 7.3 meters to 6.5 meters, from 6.4 meters to 6.1 meters over four years, and the illustration of a cyclist at the end has decreased by -0.3 meters over the past 12 months. It shows what you did.
Nick concluded as he looked into the camera. “As always, our reports provide more information about the headlines, but you can also dig deeper into the results on our website using our more detailed data tables. ”
The video ends with the website URL, sportengland.org/activelivesapril24, appearing in a box with the Sport England logo below.
