PHOENIX — Catering and events company Lauren Allen will benefit from the NFL's Business Connect program, which was reinstated in January ahead of the NCAA Men's Final Four.
Tourists flock to Glendale in early April for the final four winners of the college basketball tournament to play at State Farm Stadium. To prepare, the NFL has partnered with some of the companies it believes are the best.
Owner Lauren Wyckoff said she is honored to be a part of the Business Connect program. The program will give her company exclusive access to workshops, connections to NFL vendors, and the coveted Business Connect resource guide.
“We're open to anything the Final Four might bring,” Wyckoff said. KTAR News 92.3 FM.
Her company specializes in “luxury dining experiences” that take place in both homes and venues. She said she was excited to host an intimate and upscale dinner party.
How the Business Connect Program Can Help Lauren Allen Catering
Wyckoff already works for the Phoenix Suns, but not in the food and beverage area. She said she is excited to step into an official partnership with the NFL.
“We've worked with some players on a one-time basis on personal matters, but we've never worked directly with the Phoenix Suns,” she added.
Wyckoff said he is excited to work with the basketball players because the game brings back great memories from his time at Indiana University. She added that the fans are amazing and crazy, but it's a good atmosphere overall.
This is the second year the Business Connect program has visited the Valley. Wyckoff is excited that this will be his second time working with the NFL.
“The Final Four and Business Connect were great. Of course we went to the Super Bowl last year and had a great experience,” Wyckoff said. “We’re really excited about whoever comes to town and we’re happy to help.”
KTAR News 92.3 FM's Balin Overstolz-McNair contributed to this report.
