Klick Site AiQ provides real-time insights on pharmaceutical websites, industry trends, and market trends
Toronto and New York, March 25, 2024–(BUSINESS WIRE)–Click Health today announces Klick Site AiQ™, an AI-driven marketing audit and assessment tool that helps life sciences companies quickly optimize their brand strategy and strengthen their market competitiveness Did.
Built on Klick's proprietary MedOcean data lake, Klick Site AiQ regularly monitors pharmaceutical brand websites and leverages generative AI to instantly audit and analyze online content from multiple competing brands. We then create an AI scorecard that compares key life science metrics, including brand messaging, audience targeting, financial support programs, focus on action and delivery mechanisms, and accessibility based on content reading level.
This new tool, available immediately to Klick clients, provides a convenient, real-time, wide-angle lens into the competitive environment, helping them adapt their marketing strategies and strengthen their brand positioning.
“We want to give pharmaceutical marketers the market intelligence they need, but they don't always have the time to capture it,” said Alfred Whitehead, vice president of data science. “With Klick Site AiQ, you can stay informed about the ongoing changes to competing brands' websites and get unprecedented life science insights into their market positioning and evolving competitive landscape.” You can benefit from it.”
Today's announcement is the latest in the company's ongoing AI and machine learning innovations designed to help Klick clients and team members work smarter. Earlier this month, the agency launched KCM+AI, the life sciences industry's first AI social media comment moderator. In December, it announced a $1 million Click Prize to Clickstar for its great AI ideas for customers. And at the prestigious NeurIPS conference, we announced LOVENet, an AI framework that rapidly identifies new uses for existing medicines. In November, we introduced Genome Perspective, the first AI tool developed by an advertising agency to accelerate project planning and improve efficiency and speed of delivery to clients. And in September, it launched KlickRx, the first ChatGPT plugin for the U.S. life sciences industry.
About click health
Klick Health is the world's largest independent commercialization partner for life sciences, with a focus on pushing the boundaries of health by developing, launching and supporting life sciences brands to realize their full potential. I am putting Among its professional services, the agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and communications, value and market access services, and enterprise omnichannel enablement. Klick's client service is based on a deep medical and scientific understanding and is enabled by more than 185 in-house graduate medical professionals. Unparalleled decision science capabilities. Innovative, results-driven creative has made the company one of the most award-winning advertising agencies on the planet.
In 2023, CLICK will be honored with some of the most respected advertising awards, including Clio Health Independent Agency of the Year and Global and North American Independent Health Agency of the Year at the London International Awards. It won 160 best creative awards and 7 agency awards at the awards. Named #2 Healthcare Agency, #2 Healthcare Network and #10 Independent Agency of the Year at Cannes Lions. Klick has also been named a Best Managed Company, a Great Place to Work, a Best Place to Work for Women, a Best Place to Work for Inclusion, a Best Place to Work in Professional Services, and a Most Admired Workplace. The company is consistently ranked in terms of its corporate culture. luck Best place to work in advertising.
Founded in 1997, Klick Health (which includes Klick Katalyst and btwelve) has offices in New York, Philadelphia, Toronto, London, São Paulo and Singapore. The company is part of his Klick family of companies, which includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs. Follow Klick Health on LinkedIn and learn more about joining Klick at careers.klick.com.
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contact address
For more information, contact Klick PR at pr@klick.com or 416-214-4977.
