Kapruka Holdings PLC, the epicenter of Sri Lanka's e-commerce evolution, has made a groundbreaking move with an investment of Rs 200 million designed to revolutionize the way merchants connect with customers both domestically and globally. We launched a new ecosystem, the Partner Central Platform. The launch of the platform, which took place last week at the iconic Lotus Tower, marks a significant milestone for the industry and was attended by Kapruka founder and CEO Duris Heras. He emphasized the role of platforms in promoting trade and quality services.
Broaden the horizons of local sellers
Partner Central has emerged as a beacon for local sellers, offering a comprehensive suite of tools for order management, delivery tracking, and pricing strategies. Its innovative approach allows sellers to maintain product pricing autonomy while benefiting from Kapruka's vast online presence. Exclusivity in certain categories allows sellers to leverage unique market positions. Despite the logistical and geopolitical challenges, Dulith Herath's vision to connect Sri Lankan products to global markets underscores the platform's ambition to break new ground in international e-commerce.
Technological superiority in e-commerce
Utilizing artificial intelligence to analyze shopping behavior provides Kapruka partners with unparalleled advantages. By accessing data across multiple channels, from social media to targeted Google ads, sellers can tailor their offerings to meet the nuanced demands of different customer segments. The introduction of digital e-vouchers redeemable via SMS, WhatsApp or QR codes reflects Kapruka’s commitment to innovation that caters to the convenience of both sellers and buyers in the digital age.
Affecting the local and global e-commerce landscape
Partner Central's strategic impact extends beyond its direct benefits to sellers. For customers, the promise is a more diverse and competitive market, backed by Kapruka's delivery reliability. The platform's potential to position Sri Lankan products on the world stage, even in a tough market like Russia, speaks to the country's bold vision for the e-commerce sector. With innovation, quality and global aspirations, the future of e-commerce in Sri Lanka looks promising as Kapruka Holdings PLC explores new frontiers in collaboration with Partner Central.
