Google has started a trial of search answers generated by artificial intelligence (AI) in the UK, following an earlier testing phase in the US. The feature is called “Search Generative Experience” by Google and aims to revolutionize the way users get answers from the search engine giant.
Google AI testing: challenges and considerations
”Search Generation Experience” The feature, which has been in development for almost a year in the US, is accessible to users who sign up through Google Labs. Therefore, the UK trial will target a limited portion of search traffic from logged-in users. These users will see her AI-generated “Summary” at the top of their selected search results.
Google is a well-established search engine, but Microsoft's integration of Copilot AI into Bing is proving to be tough competition for the tech giant. Integrating AI is seen as a way to stay ahead of the competition.
However, publishers have expressed concerns about the visibility and traffic to their websites from AI-generated answers. They are concerned that a search with a long answer can satisfy a user's query without requiring further visits to websites with comprehensive answers. This would have a significant impact on publishers' advertising revenue.
Meanwhile, there is also speculation about a possible subscription model for premium AI search capabilities. However, Google refuted claims to develop an ad-free search experience.
Google reaffirms quality assurance
Regarding Google's generative AI efforts in search, executive Hema Budaraju assured in an interview with the BBC that new search results will continue to show links and ads, and will continue to drive traffic to content creators. Emphasized priorities.
Budaraju stressed that Google remains committed to maintaining the quality and accountability of information in AI-generated content. She argued that Google recognizes the risks inherent in AI systems, such as bias and inaccuracy, so it always prioritizes accuracy over fluency, especially in sensitive areas. Google was forced to apologize in February. AI chatbot Gemini He gave a controversial reply.
Google users in the UK have a feedback mechanism in place in case they run into issues with the experimental platform. Initial reaction from users in the United States was positive, but the potential for widespread adoption of AI-generated search answers has raised concerns in some regions.
Cardano founder charles hoskinson It joined prominent voices accusing Google's Gemini AI of producing inaccurate and offensive images, even calling them “racist.”
