The Food Safety and Standards Authority of India (FSSAI) has directed e-commerce players to “promptly correct” the misclassification of certain products sold as “health drinks” or “energy drinks” on their platforms. It said this corrective action was necessary to ensure transparency and enable consumers to make informed choices.
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This direction comes after food safety authorities observed that e-commerce players were incorrectly classifying certain milk, cereal and malt-based drinks as health or energy drinks on their platforms. It is something.
In a statement, FSSAI said that dairy-based beverage mixes, cereal-based beverage mixes or malt-based beverages that are proprietary foods are sold by e-commerce platforms in the category of “healthy” or “healthy” beverages. He said he has observed cases where “Energy drink.
The Food Safety Administration said the Food Safety Standards Act does not standardize or define the term “health drink.” “FSSAI therefore urges all e-commerce FBOs to remove or unlink such beverages from the category of ‘Health Drinks/Energy Drinks’ on their websites and to ensure that such products are properly maintained as prescribed. We recommended that this misclassification be promptly corrected by placing it in a suitable category. Under current law,” the official statement added.
The 'Energy' drink classification also means that it can only be used in products that comply with the standards for this category and are approved under the Food Standards and Food Additives Regulations (Caffeinated Beverages) 2011. I mentioned it.
The authorities are asking all e-commerce businesses to “properly classify” the food products sold on their websites. “This corrective action aims to increase clarity and transparency regarding the nature and functional characteristics of products and to enable consumers to make informed choices without encountering misleading information. ” he added.
- Also read:NHRC issues notification to FSSAI on labeling of packaged food
Proprietary foods are foods that are not standardized under FSSAI regulations but use standard ingredients.
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