New platform provides operational efficiency and peace of mind during digital transformation for dealerships
Dearborn, Michigan, January 16, 2024 /PRNewswire/ — FordDirect, a joint venture between Ford dealers; lincoln The retailer and Ford Motor Company today announced the launch of a new e-commerce platform for dealer solutions called The Shop. Beyond the products and services FordDirect already offers dealers, The Shop is a curated online shopping experience designed for dealers to meet the challenges of operating in an evolving automotive retail business environment. The Shop, powered by FordDirect, gives dealers access to vetted vendors, including pre-negotiated prices on the products and services they need. This reduces the time dealers spend searching for vendors and negotiating rates, and provides a seamless way to learn about products and sign up for new solutions for their stores.
In addition to providing support for dealership employees and a low-cost source for everyday items, the shop continues to add vendors that keep dealerships ahead of technological advancements. Modeled after the best online shopping experience, The Shop will include the following vendors at launch:
- Better Car People, a comprehensive business development center (BDC) engagement platform
- ComplyAuto is a leading dealer compliance software platform for privacy, security, safety/HR, F&I, and more.
- OfferLogix, Soft Pull Credit Pre-Qualification Service
- STELLA Automotive AI, one AI solution for a unified experience across all dealer channels
- Velocity Automotive, Reconditioning Management Software, Automated Digital Vehicle Portfolio, or Both
- Volie, automotive call center software for BDCs
- WarrCloud, Warranty Processing Technology Platform
- Work Truck Solutions, Digital Marketing and Inventory Merchandising Tools for Commercial Trucks and Vans
“We already trust and rely on FordDirect for the digital needs that help us run our business, and we look forward to The Shop becoming a place to find additional solutions beyond what we currently offer.FordDirect “We continue to deliver innovations that make a difference to our business.” brian godfreypresident, Pat Milliken Ford Chairman of the Board of Ford Direct.
FordDirect recognizes that dealerships face increased demands on their daily resources, including meeting customer expectations, complying with regulations, managing employees, updating technology and planning sales events. . The shop is designed to increase efficiency and reduce costs so dealers can focus on their core activities.
“As technology transforms every aspect of the auto industry, dealers are telling us that staying up to date while meeting their business goals is more challenging than ever. We just listen. We acted to provide a solution that met their needs.” Dean Stoneley, CEO of Ford Direct. “FordDirect is committed to helping Ford dealers and Lincoln retailers spend more time doing what they do best, and as a trusted partner and resource to find the best vendors on the market for all your needs. Our shop is now open to support our mission.”
About Ford Direct
Headquartered at FordDirect Dearborn, Michigan.brings together the worlds of data, analytics and technology to deliver best-in-class digital marketing and advertising solutions exclusively for Ford dealerships and Lincoln retail stores. FordDirect is a joint venture between Ford Motor Company and its dealers, with a mission to support Ford and its dealers. lincoln Dealers sell more cars and trucks.
Source Ford Direct
