China and Japan are the largest markets in the Asia-Pacific region, with thriving cross-border e-commerce activities, providing a wide range of business opportunities for small and medium-sized enterprises. However, foreign merchants need to understand each market's unique digital environment, consumer preferences and logistics needs to build sustainable business models.
FedEx is deeply involved in the e-commerce ecosystems in China and Japan and has used its experience to develop the handbook, which is available for download on its website. FedEx websiteEach eBook contains:
- The geographic overview of consumer trends helps e-retailers geographically target their business to where the most potential buyers are.
- The most important e-commerce product categories allow small businesses to quickly understand where their biggest competitors are and which sectors are underserved.
- Profiles of local e-commerce marketplaces and platforms where merchants can potentially get maximum clicks.
- Consumer habits and preferences for marketing tactics such as live streaming, short video and social commerce.
- In China, there are busy shopping seasons such as Valentine's Day, Singles' Day, and Couples' Day, while in Japan there are New Year's Day and Golden Week.
- Payment and shipping options and settings.
“Finding new customers in international markets is a smart approach for small and medium-sized businesses looking to drive consumer and revenue growth. Digital channels lower the barrier to market entry, but the best business strategies are underpinned by smart local market insights, which are crucial in an area such as e-commerce that is changing incredibly fast,” said Kawal Preet, president, Asia Pacific, FedEx. “China and Japan are strategically important markets in Asia Pacific. We have built local knowledge based on decades of business operation that is a key component of the e-commerce experience, and we have integrated it into our platforms and processes to deliver a seamless experience for both retailers and consumers. This gives us a unique perspective on the latest local know-how to help e-tailers operate more effectively.”
FedEx provides end-to-end e-commerce solutions that make order fulfillment easy and efficient for merchants, while providing convenience and reliability for recipients. In addition to integrations with the most trusted e-commerce marketplaces, including eBay and BigCommerce, FedEx recently made several time-saving enhancements: Ship Manager FedEx provides a platform that allows customers to order online and complete shipping and paperwork directly. FedEx also has a network of 260,000 smart lockers in the Asia Pacific region to provide convenience and choice to consumers. Recipients can chat directly with FedEx about the delivery via WeChat in China and WhatsApp outside of China, and can also change the delivery location during the delivery. FedEx International Shipping Manager.
To find out more, download our e-book below:
- China and Japan Enter into Cross-Border E-Commerce
