E-commerce market giant Amazon has launched 'Bazaar', a platform that offers trendy lifestyle products all at affordable prices of less than Rs 600.
Apart from a move to strengthen its dominance in India's fast-paced fashion market, the launch will take on competitors such as Walmart-owned Flipkart, Reliance Ajio, Meesho and other e-commerce lineups. It is also the aim.
What is “bazaar”?
Amazon's Bazaar is a specialized store within the Android application that offers a selection of lifestyle essentials. Users can browse a wide range of products including kitchenware, accessories, and clothing starting from Rs.
How to access the bazaar?
To access 'Bazaar' without any hassle, users just need to follow these steps:
1. Download and install the Amazon application
2. For online purchases, sign in or skip the process and go directly.
3. Find the “Bazaar” icon in the top left corner of the home screen.
4. Finally, find and purchase affordable items.
What are the main features of “Bazaar”?
Affordable Pricing: Focusing on budget-friendly products, 'Bazaar' lists product prices below Rs 600.
Wide range of products: From clothing, accessories and jewellery, to household items such as kitchen utensils, towels and bed linens, Bazaar boasts a diverse inventory.
Prime Benefits: Amazon Prime subscribers receive expedited delivery estimates, typically in the 4-5 day range.
competition
The launch of Bazaar will put Amazon in direct competition with platforms such as Meesho and Flipkart's Shopsy to capture a larger market share. The launch comes as Amazon's user base in India is growing at a modest 13%.
Published on: Saturday, April 6, 2024, 4:22 PM IST
