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Fake online reviews: The Ministry of Consumer Affairs is scheduled to meet key stakeholders in the e-commerce sector on May 15 to address the issue of fake online reviews. A notification issued by the ministry highlights the importance of quality control measures to curb the proliferation of fake reviews across digital platforms.
As part of this initiative, the Ministry of Consumer Affairs has released the draft Online Consumer Reviews (Quality Control) Order (QCO) 2024. The proposed order focuses on verifying reviews from verified buyers and users, with the aim of increasing the trustworthiness and trustworthiness of feedback shared online.
QCO outlines mandatory requirements that e-commerce aggregators and review publishers must comply with and requires self-compliance declarations. This move underlines the government's commitment to promoting transparency and accountability in the e-commerce sector.
The scheduled conference will provide an opportunity for industry stakeholders to engage in constructive dialogue and gain insight into the development and implementation of effective quality control measures. Cooperation between government agencies and e-commerce companies is critical to developing policies that protect consumer interests while promoting fair business practices.
In essence, the proposed QCO reflects a concerted effort to instill consumer trust and confidence in online transactions by addressing the pervasive issue of fake reviews. As digital markets continue to evolve, initiatives like this play a critical role in maintaining integrity and fostering a beneficial environment for both consumers and businesses.
(With PTI input)
