Nearly six in 10 (57%) e-commerce executives surveyed are very positive about their 2024 revenue outlook, according to a new E-commerce Business Sentiment study from CommerceNext and Forrester Research. or positive, of which 21% said they were in a negative mood.
Additionally, more than half of respondents (56%) see online revenue increasing year-over-year in the fourth quarter of fiscal 2023, while 34% see it decreasing. When asked about the level of digital investment they plan to make in their business this year, more than four in 10 (42%) of his survey respondents said they will be investing in areas such as recruiting, marketing, and technology and infrastructure upgrades. I answered that I plan to invest.
“2020 and beyond have been a turbulent period of ups and downs for e-commerce,” said Scott Silverman, co-founder of CommerceNext. “Our industry is ready to return to a sense of normalcy and steady growth, and this new data shows we are heading in that direction.”
“2023 was a record year for e-commerce, in addition to incredible growth during the pandemic, so most retailers and brands are optimistic.” “However, business leaders remain wary that anything could happen, especially given uncertainties surrounding inflation, interest rates, upcoming elections, and global stability. As a result, 2024 This will be the year to take a hard look at your digital investments and make sure they are as efficient and effective as they were before.'' Maybe so. ”
CommerceNext partnered with Sucharita Kodali, principal retail analyst at Forrester Research, to conduct the research. The survey was conducted between January 9 and 19, 2024 among senior executives at 113 enterprise-sized consumer e-commerce companies with combined online revenue of more than $32 billion.
