Exorigo Upos: Gen Z shopping preferences shape new e-commerce trends – buy anywhere, ship anywhere, return anywhere
Exorigo Upos, a Polish technology solutions provider to the retail industry, is solidifying its position as a preferred partner for retailers and brands by focusing on the emerging trend of “buy anywhere, ship anywhere, return anywhere”, which Gen Z shoppers love for the flexibility and convenience it offers.
“The way consumers shop is changing. Younger generations have blurred the boundaries between online and offline, giving them complete freedom in the shopping process. There is a clear trend for retailers to be where their shoppers are, with social media starting to play an increasingly important role. Retailers are starting to strategize around the buy anywhere, ship anywhere, return anywhere trend, and are turning to omnichannel strategies and tools that offer consumers complete flexibility,” he said. Marek Nowakowski, General Manager, Exoligo Upos Romania.
Considering that according to data from the INS (National Institute of Statistics), Gen Z and millennials aged 16-34 use more than 80% of online store services to purchase goods and services, the changing shopping preferences of younger generations are a major factor shaping the e-commerce industry.
Younger generations also spend more time on social media, which is becoming as important as online search engines when it comes to brand discovery. This trend is unlikely to change in the near future. Live and social commerce are already having a considerable impact on purchasing decisions and attracting new purchases. Data shows that Gen Z is more likely to purchase products with more likes and positive comments than those with fewer or no likes or positive comments at all. To increase social commerce conversions, retailers are adding “buy” buttons to content published on social media.
At the same time, mobile phones account for the majority of global digital commerce website visits and the largest share of online orders: According to the latest data from Statista, as of Q1 2024, smartphones account for approximately 77% of global retail site traffic and generate two-thirds of online shopping orders.
“Gen Z consumers have grown up in a digital-first world and have very clear expectations when it comes to their shopping experience. Retailers are looking for new ways to meet the needs of young consumers. Exorigo Upos solution addresses these changing preferences by enabling shoppers to purchase items from anywhere, have them delivered to their desired destination, and return them through a network of convenient access points. Our flexible solution helps businesses stay ahead of the curve and better connect with this tech-savvy, digital-native generation, becoming a growth engine for their online stores and beyond. Seamless integration of online and offline channels can help retailers and brands exceed the expectations of this consumer segment and increase brand loyalty,” added Marek Nowakowski.
To adapt to the new demands of the digital market, companies are investing in website optimization, providing effective customer support services and using data analytics to better understand their customers' needs and preferences. Retailers are increasingly paying attention to the shopping experience offered to consumers and integrating technologies based on artificial intelligence to outline personalized offers and content that are as relevant as possible for each individual consumer.
Exorigo-Upos offers its clients comprehensive IT solutions, including the integration of advanced technological systems, creation of customized software and strategic consulting services in the field. In addition, the company helps to implement omnichannel solutions that facilitate centralized management of sales through all available channels. At the same time, Exorigo-Upos also offers services aimed at the development of e-commerce platforms.
Exorigo Upos contributes to improving the quality of the e-commerce market through its integrated, flexible and complete solutions, which allow online stores to easily adapt to customer needs and become more consumer-friendly.
About Exorigo Upos
Exorigo-Upos SA is an international Polish technology company specialized in strategic IT consulting and digital transformation. The company provides applications, develops software, and offers maintenance and support services. Maintenance services are also a key part of the company's business, which also includes expanding abroad, including in Romania. Exorigo-Upos selects the best ecosystems and technology services to execute complex projects that support business growth.
The company has a team of around 1,000 professionals and has been providing IT solutions for over 20 years. As an omnichannel partner for major players in the retail industry, it contributes to the harmonious integration of offline and online environments. At the same time, the company stands out as the largest payment terminal service center in Poland with an estimated market share of 40%.
Exorigo-Upos has expanded through its own subsidiaries in countries such as Romania, the UK, the Czech Republic, Slovakia and Ukraine, offering a wide range of services in three key areas: omnichannel devices, software and technology ecosystem, and IT services.
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*This is a press release.
