Ecom Express Limited, a technology-driven end-to-end logistics solutions provider, has launched a video campaign showcasing the future of e-commerce parcel delivery by drones.
As it is understood, the campaign will feature a series of teaser videos, with the main one explaining the effectiveness of drone delivery of e-commerce parcels. In the first teaser, viewers are likely taken to a podcast featuring the founder of fictional shoe manufacturing company Shoelelo in conversation with a tech entrepreneur, as the founder discusses the demand for faster delivery in India.
In another teaser video, the social media influencer reportedly reassures her father, who is worried that his package will be delayed. She attempts to ease his fears by telling him that even his social media followers know, “Upar wala sab dega.” In the main video, the rapper explains the efficiency and versatility of drone delivery, asserting, “Upar wala sab dega,” highlighting that everything from shawls to cups to sunglasses can be delivered by drone.
“At Ecom Express, we not only want to meet these expectations but also innovate logistics solutions in a sustainable manner. We believe drone delivery is a step forward in reducing carbon emissions and tackling environmental issues,” says Pallavi Tyagi, Chief Marketing, Ecom Express.
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