CommerceNext released its e-commerce business sentiment survey on Thursday, revealing a more optimistic outlook for 2024. The company partnered with Sucharita Kodali, principal retail analyst at Forrester Research, to survey senior executives at 113 companies.
“The majority of large consumer e-commerce companies are optimistic about revenue growth in 2024, with 42% already planning further investments in technology to expand their operations this year,” CommerceNext said in a statement. “There is,” he said.
The survey was conducted earlier this month.
“2020 and beyond have been a tumultuous time for e-commerce, with many ups and downs,” said Scott Silverman, co-founder of CommerceNext. Our industry is poised to return to a sense of normalcy and steady growth. This new data shows we are heading in that direction. ”
According to the survey, 57% of those surveyed said they felt “very positive or positive” about digital revenue this year, and 21% said they felt “negative” about the sales of their e-commerce business. . “More than half (56%) of retailers surveyed said their online revenue increased in the fourth quarter compared to the same period last year, while 34% saw it decrease,” the report states.
“2020 has been a tumultuous time for e-commerce, with many ups and downs,” said Scott Silverman, co-founder of CommerceNext. “Our industry is ready to return to a sense of normalcy and steady growth. This new data shows we are heading in that direction.”
When it comes to investments, 42% of respondents said they plan to invest in “areas such as recruiting, marketing, and technology and infrastructure upgrades.”
This survey result comes after the year-end sales season exceeded expectations.
Kodari said 2023 was “another record year for e-commerce on top of incredible growth during the pandemic, so most retailers and brands are optimistic.” But business leaders remain wary that anything could happen, especially given the uncertainties surrounding inflation, interest rates, upcoming elections and global stability. As a result, 2024 will be the year to scrutinize digital investments and ensure they are as efficient and effective as possible. ”
