The e-commerce giant launched Prime Day in India in 2017 and launched 100 products.
 "E-commerce giant Amazon has announced that it will hold its annual Prime Day sales event on July 20-21.")
Aryaman Gupta New Delhi
E-commerce giant Amazon on Tuesday announced that its annual Prime Day sales event will take place in India on July 20, with the launch of thousands of new products from over 450 brands.
These brands include Intel, OnePlus, Samsung, Bajaj, Sony, Motorola, Boat, HP, American Tourister, Lapo, Chetak, Borosil, Riversoft, Yale, Adidas, Crocs, Mamaearth, HUL and many more.
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The two-day event, running from 12:00 AM on July 20 to 11:59 PM on July 21, is now in its eighth year and will feature discounted products across a variety of categories, including electronics, fashion, beauty, groceries, Amazon devices, home and kitchen goods, and furniture.
“We are thrilled to offer our Prime members two days of great sales and discounts, thousands of new product launches from over 450 brands, blockbuster entertainment and much more. Not only that, Prime members ordering from across India can get same-day or next-day delivery on millions of products,” said Akshay Sahi, director and head, Amazon Prime Shipping and Returns Experience, India and Emerging Markets.
The e-commerce giant launched Prime Day in India in 2017 with the launch of 100 products. The company last year announced the launch of over 45,000 products, up from 30,000 in 2022.
The event is also expected to boost new member acquisition for Amazon Prime, a subscription membership that offers premium services to customers. In India, Prime members can enjoy a range of benefits, including free next-day delivery on over 4 million products and unlimited 5% cashback on all purchases made using the co-branded ICICI credit card.
This Prime Day, Amazon announced that it will continue to support small and medium-sized businesses (SMBs) by offering Prime members products from hundreds of thousands of merchants, manufacturers, startups and brands, women entrepreneurs, artisans, weavers and local shops. SMBs will launch these products at deep discounts on Amazon programs such as Launchpad, Karigar and Saheli, as well as local shops.
On the occasion, the company's streaming service, Prime Video, will also unveil a lineup of 14 original series and movies in five languages, which Amazon said will include the award-winning mega-series “Mirzapur Season 3” (Hindi) and the recently released global hit “The Boys Season 4” (English).
