E-commerce drives one-third of Disney Consumer Products' business, ET Retail executive says

NEW DELHI: About one-third of Disney India's retail and licensing division's business comes from e-commerce channels, a company executive said.

Speaking exclusively at the Great India Retail Summit 2024 held in Mumbai, Sanjeet Mehta, ED-Indonesia, MENA, India (Disney Consumer Products) earlier this month, The Walt Disney Company said: Stated. It's an important channel for us. Approximately one-third of our business comes from e-commerce. This is a high growth channel for us. ”

Commenting on the role of emerging channels such as 10-minute delivery, Mehta said that while quick commerce is in its early stages for brands today, he expects it to become a focus channel in the future.

Giving a glimpse into the company's strategy behind story-driven retail, he shared Disney's “365 Evergreen Approach.” Mehta said Disney Consumer Products maintains the cultural relevance of iconic characters like Mickey Mouse and Snow White through a variety of products, from dolls to theme-based products commemorating blockbuster movies. He said he is trying to make it possible.

Additionally, he emphasized the importance of localization to resonate with local audiences. He highlighted the brand's collaborations with retailers such as Sabyasachi, Manyavar, Biba, Satyapaul and Wrogn.

With global retail sales exceeding $60 billion, storytelling is at the heart of Disney Consumer Products to seamlessly integrate stories into products, experiences and retail, Mehta said.