At Aptar Closures, consumer convenience, product safety and sustainability are at the heart of every innovation we deliver. We stay ahead of market trends, anticipate needs and partner with brands to deliver packaging solutions that meet new demands and add value.
In the beauty and personal care sector, one of the biggest concerns for brands is safely delivering products of different sizes and viscosities, such as hair care and lotions, to online shopping customers. Providing a smooth and pleasant user experience is paramount, which includes ensuring that the package reaches the buyer intact and without any leakage during transport. While these challenges are not new, the rapid growth of e-commerce and multi-channel shopping over the past decade has brought new dimensions to consider.
McKinsey & Company State of Fashion: Beauty According to reports, the global beauty market is expected to reach $491 billion in revenue in 2024. By 2027, that figure will likely exceed $580 billion, representing a 6% annual increase. The share of sales achieved through e-commerce channels is projected to increase from 23% in 2024 to 26% in 2027. Other market analysts predict that in 2027 it will account for an even higher percentage, up to 30%.
When sending bulk consignments from a packer to a retailer through a traditional supply chain, the primary packaging is safely delivered on pallets or boxes, to be separated and stacked individually on shelves at the final retailer. Professionally packed and transported together, the risk of damage or spills is minimal. In contrast, e-commerce sales made across various websites and social media platforms, each with different shipping and delivery methods, are a completely different situation. Products must make a perilous journey from seller to consumer, with up to nine times more touch points than in a traditional brick-and-mortar delivery model, and face tough supply chains that packaging often cannot withstand.
This is where Aptar Closures' e-commerce ready portfolio and expertise adds value. One example is the newest Future Disc Top – a fully recyclable*, e-commerce ready disc top closure for beauty and personal care applications. Designed specifically to withstand the rigors of e-commerce shipping, Future Disc Top features an innovative lock/unlock ring that securely secures contents during transport. The closure is Amazon ISTA-6** compliant, a certification developed by Amazon in partnership with the International Safe Transportation Association, and has gone through highly rigorous testing protocols to ensure it can withstand the challenges of e-commerce shipping.
The sturdy lock/unlock ring easily turns to open and close the bottle, and stays securely in the locked position during transport and handling. This gives both sellers and buyers peace of mind that their package will arrive intact. This special feature is also extremely useful for on-the-go and travel needs.
Finally, don’t miss the fact that Future Disc Top is fully recyclable when combined with PE or PET bottles – the mono-material configuration will delight brand owners and consumers who are committed to minimizing their environmental impact through sustainable packaging solutions.
Learn more about Future Disc-Top or contact us today.
*Future Disc Top is a single material and fully recyclable when combined with PE or PET bottles.
**Compliant with Ista-6 overbox testing. The test results were based on the shape of the container, the size of the container,
